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VisitBritain targets more US visitors to Birmingham and Midlands
POSTED 09 Nov 2017 . BY Alice Davis
A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.

The gateway campaign comes as Birmingham Airport increases flights to US destinations on Norwegian low-cost carrier Primera Air. From 2018, the service will include regular flights between Birmingham and Boston, New York/Newark, and Toronto in Canada.

The campaign will highlight the Midlands’ world-class shopping, historic and cultural attractions and nearby countryside and rural villages.

Birmingham Airport is working with VisitBritain, the official Great Britain tourism board, on the promotion, as well as West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.

“Increasing regional connectivity not only makes it easier for visitors to see more of Britain, the West Midlands and the Peak District, it boosts economic growth, and helps keep us an attractive destination in this fiercely competitive global market,” said VisitBritain commercial director Carol Dray.

Last year set a record for inbound tourism to Britain on visits and spend, with 37.6 million visits, up four per cent on 2015. Visitors spent £22.5bn (US$29.8bn, €25.1bn), up two per cent. Tourism from the US has been rising, with close to two million visits made from the US to the UK in the first half of 2017, a 31 per cent increase on the same period last year.

“Birmingham and its surrounding areas have become increasingly popular tourist destinations, attracting some 1.5 million international visitors in 2015,” said West Midlands Growth Company head of marketing Emma Gray. “By working in partnership with our destination partners we will be in an even stronger position to attract more visitors to the region, increasing economic development and growth.”

Just two weeks ago, VisitBritain announced a new tourism campaign inspired by the upcoming release of Paddington 2.
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NEWS
VisitBritain targets more US visitors to Birmingham and Midlands
POSTED 09 Nov 2017 . BY Alice Davis
A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.

The gateway campaign comes as Birmingham Airport increases flights to US destinations on Norwegian low-cost carrier Primera Air. From 2018, the service will include regular flights between Birmingham and Boston, New York/Newark, and Toronto in Canada.

The campaign will highlight the Midlands’ world-class shopping, historic and cultural attractions and nearby countryside and rural villages.

Birmingham Airport is working with VisitBritain, the official Great Britain tourism board, on the promotion, as well as West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.

“Increasing regional connectivity not only makes it easier for visitors to see more of Britain, the West Midlands and the Peak District, it boosts economic growth, and helps keep us an attractive destination in this fiercely competitive global market,” said VisitBritain commercial director Carol Dray.

Last year set a record for inbound tourism to Britain on visits and spend, with 37.6 million visits, up four per cent on 2015. Visitors spent £22.5bn (US$29.8bn, €25.1bn), up two per cent. Tourism from the US has been rising, with close to two million visits made from the US to the UK in the first half of 2017, a 31 per cent increase on the same period last year.

“Birmingham and its surrounding areas have become increasingly popular tourist destinations, attracting some 1.5 million international visitors in 2015,” said West Midlands Growth Company head of marketing Emma Gray. “By working in partnership with our destination partners we will be in an even stronger position to attract more visitors to the region, increasing economic development and growth.”

Just two weeks ago, VisitBritain announced a new tourism campaign inspired by the upcoming release of Paddington 2.
RELATED STORIES
VisitBritain turns to Paddington in latest promotional campaign


VisitBritain is turning to a bear from Peru to boost tourism, with a new film campaign inspired by the upcoming release of Paddington 2.
UK sees record tourist numbers as exchange rate falls


Overseas visits to the UK hit a record 23 million in the first seven months of the year, according to new figures from VisitBritain.
Tourism industry launches strategy to boost growth post-Brexit


The Tourism Sector Deal – a strategic plan developed by a consortium of leading tourism organisations – has been launched to help grow tourism in the UK post-Brexit.
£2.5m ‘staycation’ campaign to target young UK adults


VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home.
MORE NEWS
Reid-Anderson welcomes China theme park regulations as Six Flags eyes further developments
Jim Reid-Anderson, president and CEO of Six Flags, has praised the "huge potential" of the Chinese theme park market, welcoming new guidelines to up quality standards in the country.
QE2 cruise liner relaunched as hotel and tourist destination in Dubai dock
The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
+ More news   
LATEST JOBS
Visitor Experience Manager
Woburn Abbey
Salary: Competitive Salary & Benefits
Job location: Woburn Abbey, Milton Keynes, UK
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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