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Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
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Jobs . News . Products . Magazine
NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
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New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
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+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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