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Disney breaks ground on HK$10.9bn expansion of Hong Kong park
POSTED 16 Oct 2017 . BY Tom Anstey
Disney has started work to transform its Hong Kong theme park – part of a six-year masterplan to introduce a host of new experiences and characters.

The plan, worth HK$10.9bn (US$1.39bn, €1.18bn, £1.05bn), aims to address problems for the struggling Disneyland Hong Kong and make the park profitable again.

Marvel’s presence at the park is being significantly expanded, with a new experience featuring Ant-Man, The Wasp and Shield to be launched in Tomorrowland. The Marvel-themed area will add to the Iron Man Experience – the park’s most popular attraction – which Disney hopes will make it “Asia’s Marvel epicenter”.

The company’s smash hit Moana gets its first first outing at a Disney park, with a new entertainment zone in Adventureland. Taking the form of a live stage show, guests will also get the opportunity to meet Moana in person.

An entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with a recreation of Arendelle featuring a lake, ice mountain, two rides, shops and restaurants. Guests will also be able to meet the film's stars, Elsa and Anna.

The park’s castle – currently Disney’s smallest at 77-feet-tall (23.4 metres) – will be “supersized” to match its other parks. The transformation will also feature new day and night shows.

“We're creating first-of-a-kind experiences based on some of Disney’s best brands,” said Samuel Lau, executive vice president and managing director of Disneyland Hong Kong. “Marvel and Frozen are popular with guests across our Asian markets and the new expansion will greatly enhance the appeal of the park to guests of all ages and genders in the region. It will give guests new reasons to travel to the resort and this amazing city.”

Despite the operator having already added more than HK$4.7bn (US$600m, €506m, £454.3m) in new rides and attractions over the past few years, Hong Kong Disneyland failed to break even last year, with the park recording losses of HK$171.1m, (US$22m, €18.6m, £16.6m) and a decline in visitor numbers from 6.8 million to 6.1 million.

The park has recorded losses in eight of the 11 years since it opened.
RELATED STORIES
Disney increases investment in HK$10.9bn Hong Kong expansion following taxpayer complaints


Disney has addressed disgruntled taxpayers’ unhappiness over “unequal financing” in Hong Kong by injecting a further HK$350m (US$45m, €42.4m, £36.2m) into the company’s six-year, HK$10.9bn (US$1.4bn, €1.3bn, £1.1bn) facelift of its park, with the operator also promising to waive part of its management fees for the next two years.
Iron Man takes flight with new Hong Kong Disneyland experience


Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
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Jobs . News . Products . Magazine
NEWS
Disney breaks ground on HK$10.9bn expansion of Hong Kong park
POSTED 16 Oct 2017 . BY Tom Anstey
Disney has started work to transform its Hong Kong theme park – part of a six-year masterplan to introduce a host of new experiences and characters.

The plan, worth HK$10.9bn (US$1.39bn, €1.18bn, £1.05bn), aims to address problems for the struggling Disneyland Hong Kong and make the park profitable again.

Marvel’s presence at the park is being significantly expanded, with a new experience featuring Ant-Man, The Wasp and Shield to be launched in Tomorrowland. The Marvel-themed area will add to the Iron Man Experience – the park’s most popular attraction – which Disney hopes will make it “Asia’s Marvel epicenter”.

The company’s smash hit Moana gets its first first outing at a Disney park, with a new entertainment zone in Adventureland. Taking the form of a live stage show, guests will also get the opportunity to meet Moana in person.

An entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with a recreation of Arendelle featuring a lake, ice mountain, two rides, shops and restaurants. Guests will also be able to meet the film's stars, Elsa and Anna.

The park’s castle – currently Disney’s smallest at 77-feet-tall (23.4 metres) – will be “supersized” to match its other parks. The transformation will also feature new day and night shows.

“We're creating first-of-a-kind experiences based on some of Disney’s best brands,” said Samuel Lau, executive vice president and managing director of Disneyland Hong Kong. “Marvel and Frozen are popular with guests across our Asian markets and the new expansion will greatly enhance the appeal of the park to guests of all ages and genders in the region. It will give guests new reasons to travel to the resort and this amazing city.”

Despite the operator having already added more than HK$4.7bn (US$600m, €506m, £454.3m) in new rides and attractions over the past few years, Hong Kong Disneyland failed to break even last year, with the park recording losses of HK$171.1m, (US$22m, €18.6m, £16.6m) and a decline in visitor numbers from 6.8 million to 6.1 million.

The park has recorded losses in eight of the 11 years since it opened.
RELATED STORIES
Disney increases investment in HK$10.9bn Hong Kong expansion following taxpayer complaints


Disney has addressed disgruntled taxpayers’ unhappiness over “unequal financing” in Hong Kong by injecting a further HK$350m (US$45m, €42.4m, £36.2m) into the company’s six-year, HK$10.9bn (US$1.4bn, €1.3bn, £1.1bn) facelift of its park, with the operator also promising to waive part of its management fees for the next two years.
Iron Man takes flight with new Hong Kong Disneyland experience


Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
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COMPANY PROFILE
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Online Print Made Easy! – instantprint
Red Raion Showreel 2018 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


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ABOUT LEISURE MEDIA
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