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Disney breaks ground on HK$10.9bn expansion of Hong Kong park
POSTED 16 Oct 2017 . BY Tom Anstey
Disney has started work to transform its Hong Kong theme park – part of a six-year masterplan to introduce a host of new experiences and characters.

The plan, worth HK$10.9bn (US$1.39bn, €1.18bn, £1.05bn), aims to address problems for the struggling Disneyland Hong Kong and make the park profitable again.

Marvel’s presence at the park is being significantly expanded, with a new experience featuring Ant-Man, The Wasp and Shield to be launched in Tomorrowland. The Marvel-themed area will add to the Iron Man Experience – the park’s most popular attraction – which Disney hopes will make it “Asia’s Marvel epicenter”.

The company’s smash hit Moana gets its first first outing at a Disney park, with a new entertainment zone in Adventureland. Taking the form of a live stage show, guests will also get the opportunity to meet Moana in person.

An entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with a recreation of Arendelle featuring a lake, ice mountain, two rides, shops and restaurants. Guests will also be able to meet the film's stars, Elsa and Anna.

The park’s castle – currently Disney’s smallest at 77-feet-tall (23.4 metres) – will be “supersized” to match its other parks. The transformation will also feature new day and night shows.

“We're creating first-of-a-kind experiences based on some of Disney’s best brands,” said Samuel Lau, executive vice president and managing director of Disneyland Hong Kong. “Marvel and Frozen are popular with guests across our Asian markets and the new expansion will greatly enhance the appeal of the park to guests of all ages and genders in the region. It will give guests new reasons to travel to the resort and this amazing city.”

Despite the operator having already added more than HK$4.7bn (US$600m, €506m, £454.3m) in new rides and attractions over the past few years, Hong Kong Disneyland failed to break even last year, with the park recording losses of HK$171.1m, (US$22m, €18.6m, £16.6m) and a decline in visitor numbers from 6.8 million to 6.1 million.

The park has recorded losses in eight of the 11 years since it opened.
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Disney has addressed disgruntled taxpayers’ unhappiness over “unequal financing” in Hong Kong by injecting a further HK$350m (US$45m, €42.4m, £36.2m) into the company’s six-year, HK$10.9bn (US$1.4bn, €1.3bn, £1.1bn) facelift of its park, with the operator also promising to waive part of its management fees for the next two years.
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NEWS
Disney breaks ground on HK$10.9bn expansion of Hong Kong park
POSTED 16 Oct 2017 . BY Tom Anstey
Disney has started work to transform its Hong Kong theme park – part of a six-year masterplan to introduce a host of new experiences and characters.

The plan, worth HK$10.9bn (US$1.39bn, €1.18bn, £1.05bn), aims to address problems for the struggling Disneyland Hong Kong and make the park profitable again.

Marvel’s presence at the park is being significantly expanded, with a new experience featuring Ant-Man, The Wasp and Shield to be launched in Tomorrowland. The Marvel-themed area will add to the Iron Man Experience – the park’s most popular attraction – which Disney hopes will make it “Asia’s Marvel epicenter”.

The company’s smash hit Moana gets its first first outing at a Disney park, with a new entertainment zone in Adventureland. Taking the form of a live stage show, guests will also get the opportunity to meet Moana in person.

An entire themed Frozen area – to debut in 2020 – is a first for Disney parks, with a recreation of Arendelle featuring a lake, ice mountain, two rides, shops and restaurants. Guests will also be able to meet the film's stars, Elsa and Anna.

The park’s castle – currently Disney’s smallest at 77-feet-tall (23.4 metres) – will be “supersized” to match its other parks. The transformation will also feature new day and night shows.

“We're creating first-of-a-kind experiences based on some of Disney’s best brands,” said Samuel Lau, executive vice president and managing director of Disneyland Hong Kong. “Marvel and Frozen are popular with guests across our Asian markets and the new expansion will greatly enhance the appeal of the park to guests of all ages and genders in the region. It will give guests new reasons to travel to the resort and this amazing city.”

Despite the operator having already added more than HK$4.7bn (US$600m, €506m, £454.3m) in new rides and attractions over the past few years, Hong Kong Disneyland failed to break even last year, with the park recording losses of HK$171.1m, (US$22m, €18.6m, £16.6m) and a decline in visitor numbers from 6.8 million to 6.1 million.

The park has recorded losses in eight of the 11 years since it opened.
RELATED STORIES
Disney increases investment in HK$10.9bn Hong Kong expansion following taxpayer complaints


Disney has addressed disgruntled taxpayers’ unhappiness over “unequal financing” in Hong Kong by injecting a further HK$350m (US$45m, €42.4m, £36.2m) into the company’s six-year, HK$10.9bn (US$1.4bn, €1.3bn, £1.1bn) facelift of its park, with the operator also promising to waive part of its management fees for the next two years.
Iron Man takes flight with new Hong Kong Disneyland experience


Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
MORE NEWS
£15m waterpark opens in Wales ahead of Easter weekend
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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