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IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
IPs are big business in the attractions sector, Avatar among them enjoying a resurgence in popularity
Harry Potter continues to be a draw worldwide
Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands
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Jobs . News . Products . Magazine
NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
IPs are big business in the attractions sector, Avatar among them enjoying a resurgence in popularity
Harry Potter continues to be a draw worldwide
Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Origami-inspired 'AquaLagoon' opens at Disney and Center Parcs' nature village
The star attraction at Disney and Center Parcs’ new Villages Nature development outside Paris has been completed.
Inquest into Dreamworld deaths underway in Queensland
An inquest into the ride malfunction that killed four at the Dreamworld theme park in Australia is underway, with a Queensland court hearing there had been "a number" of previous incidents on the ride.
Frozen, Tangled and Peter Pan as Disney finalises multi-billion dollar expansion for Tokyo theme park
Frozen, Tangled and Peter Pan are coming to Disney's Tokyo theme park, after the operator announced a multi-billion dollar agreement with the Oriental Land Company for the largest expansion in the history of DisneySea.
World's first 'digital-only art museum' set to wow in Tokyo
Japanese multimedia art collective teamLab will open a unique Digital Art Museum on Thursday (21 June), permanently showcasing all of their dynamic interactive installations for the first time.
+ More news   
LATEST JOBS
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
Customer Service Centre/Guest Support Duty Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Chessington, UK
Operations Manager (Hospitality)
The Eye Brand
Salary: Competitive
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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