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Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

The Venice beach has welcomed a virtual version of Play-Doh
A shiny Popeye statue will appear at the Sydney Opera House
The lenses allow users to find the location through geotagging and find the artwork
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Jobs . News . Products . Magazine
NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

The Venice beach has welcomed a virtual version of Play-Doh
A shiny Popeye statue will appear at the Sydney Opera House
The lenses allow users to find the location through geotagging and find the artwork
RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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