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Lionsgate and Parques Reunidos plan Times Square attraction
POSTED 29 Sep 2017 . BY Tom Anstey
Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.

Called Lionsgate Entertainment City, the attraction will feature a number of Lionsgate IPs, with each offering visitors a number of different experiences when it opens in 2019.

A themed dining and lounge experience based on Mad Men will feature as part of the attraction, giving fans an opportunity to “step back in time and enjoy a night on the town” inspired by the show’s 1960s décor. The Hunger Games will also feature, with a flight simulator taking fans on a rescue mission through a number of key locations within the franchise. Based on John Wick: Chapter Two, a shooting ride will pit guests against some of John Wick’s assailants. A theatre – which will host a variety of live action, 4D and virtual reality experiences – is also planned.

The centre’s attractions will be complemented by branded retail and dining establishments, including a Lionsgate Café, Peeta’s Bakery and The Capitol Confectionery, along with the first-ever Lionsgate Studio Store. Rooms for private events and special programming are also part of the development.

According to Parques Reunidos, the Times Square attraction will be the first of a number of Lionsgate-branded indoor entertainment centres that the two companies are planning “for high traffic urban areas in major US and European cities”.

Parques Reunidos has already announced a similar tie up with Nickelodeon, revealing plans last year for branded FECs across Europe – the first scheduled to open in Spain later this year and another announced for the UK in 2018 among five planned projects on the continent.

“Collaborating with Lionsgate in this new project is a big milestone for our strategy to develop indoor entertainment centres in shopping malls and landmark buildings,” said Fernando Eiroa, CEO of Parques Reunidos.

“Lionsgate Entertainment City will be our sixth such property, following the five we announced in 2016 which are underway in Europe. We hope that, through this strategy, we will develop 20 other centres in the coming years and we will become a worldwide leader in this form of entertainment.”
A Hunger Games flight simulator is one of the attraction's planned experiences Credit: Lionsgate
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Jobs . News . Products . Magazine
NEWS
Lionsgate and Parques Reunidos plan Times Square attraction
POSTED 29 Sep 2017 . BY Tom Anstey
Lionsgate and Parques Reunidos are bringing a new attraction to the heart of New York City, with plans to launch a branded Lionsgate entertainment centre in Times Square.

Called Lionsgate Entertainment City, the attraction will feature a number of Lionsgate IPs, with each offering visitors a number of different experiences when it opens in 2019.

A themed dining and lounge experience based on Mad Men will feature as part of the attraction, giving fans an opportunity to “step back in time and enjoy a night on the town” inspired by the show’s 1960s décor. The Hunger Games will also feature, with a flight simulator taking fans on a rescue mission through a number of key locations within the franchise. Based on John Wick: Chapter Two, a shooting ride will pit guests against some of John Wick’s assailants. A theatre – which will host a variety of live action, 4D and virtual reality experiences – is also planned.

The centre’s attractions will be complemented by branded retail and dining establishments, including a Lionsgate Café, Peeta’s Bakery and The Capitol Confectionery, along with the first-ever Lionsgate Studio Store. Rooms for private events and special programming are also part of the development.

According to Parques Reunidos, the Times Square attraction will be the first of a number of Lionsgate-branded indoor entertainment centres that the two companies are planning “for high traffic urban areas in major US and European cities”.

Parques Reunidos has already announced a similar tie up with Nickelodeon, revealing plans last year for branded FECs across Europe – the first scheduled to open in Spain later this year and another announced for the UK in 2018 among five planned projects on the continent.

“Collaborating with Lionsgate in this new project is a big milestone for our strategy to develop indoor entertainment centres in shopping malls and landmark buildings,” said Fernando Eiroa, CEO of Parques Reunidos.

“Lionsgate Entertainment City will be our sixth such property, following the five we announced in 2016 which are underway in Europe. We hope that, through this strategy, we will develop 20 other centres in the coming years and we will become a worldwide leader in this form of entertainment.”
A Hunger Games flight simulator is one of the attraction's planned experiences Credit: Lionsgate
RELATED STORIES
Lionsgate theme park developer eyes Philippines for next project


Landing International Development – the company which recently announced plans to open a fully-fledged Lionsgate theme park in South Korea – has set its sights on its next theme park target; the Philippines.
Lionsgate ups theme park game with new development in the works for South Korea's Jeju Shinhwa World


A fully-fledged standalone Lionsgate theme park is in the works, after plans were announced to develop the new attraction at the recently-opened Jeju Shinhwa World.
Lionsgate releasing Power Rangers VR experience in 2017


Lionsgate’s hotly-anticipated Power Rangers reboot is getting a VR experience to coincide with the film’s release next year.
Nickelodeon FEC coming to UK's Lakeside shopping centre as part of £95m extension


Nickelodeon is bringing its first branded FEC to the UK as Parques Reunidos and Viacom team up with intu to develop the attraction at Lakeside in Essex.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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