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Roadmap for London tourism predicts 30 per cent visitor increase by 2025
POSTED 05 Sep 2017 . BY Tom Anstey
Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.

Headed up by London & Partners (L&P), the tourism plan forecasts a 30 per cent increase in international and domestic visits to 42.6 million visitors annually, with a projected spending jump of 50 per cent to £22bn (US$28.4bn, €23.9bn).

“The benefit visitors bring to the city is huge – around one in one in seven of London’s workforce are employed directly or indirectly by the tourism sector – and this is an industry that provides opportunities to people at every stage of a career, from entry level jobs to senior management,” said Khan.

“This new vision to progress London’s position as a global capital for tourism sets out a clear new direction for London’s tourism sector, identifying where future growth will come from and the real opportunity we have to harness and manage that growth for the benefit of Londoners and visitors alike.”

China and India will be key markets if the tourism vision is realised, with Chinese visitor numbers expected to double by 2025 and Indian visitors to increase by 90 per cent.

The plan is split into four parts – pre-visit promotion; visitor experience and information; infrastructure and amenities; and developing infrastructure for business visits and events.

“Our vision is that visitors will be able to unlock the best version of London for them by tailoring
their experience,” said the report.

“They will be provided with better online and offline information to help them navigate the city more effectively and make more informed choices.

“They will be encouraged to do and see more of London, which will increase their satisfaction and likelihood of returning.

“The tourism industry will work together to manage the expected significant visitor growth
in a sustainable way.

“We will achieve our vision by balancing the needs of Londoners and visitors, with more
Londoners recognising the importance of the visitor economy and benefiting from its social
and economic impact.”

More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision, as well as industry associations such as the Association of Leading Visitor Attractions (ALVA) and the British Hospitality Association (BHA).

According to L&P research, the British capital is the most searched for destination in the world for city and short breaks, with searches increasing roughly 17 per cent each year. The most popular reason overseas and domestic tourists travel to London are its offerings in culture, arts, history and heritage, with its West End theatre district a particular draw.

To read the full tourism vision report, click here.
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Jobs . News . Products . Magazine
NEWS
Roadmap for London tourism predicts 30 per cent visitor increase by 2025
POSTED 05 Sep 2017 . BY Tom Anstey
Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.

Headed up by London & Partners (L&P), the tourism plan forecasts a 30 per cent increase in international and domestic visits to 42.6 million visitors annually, with a projected spending jump of 50 per cent to £22bn (US$28.4bn, €23.9bn).

“The benefit visitors bring to the city is huge – around one in one in seven of London’s workforce are employed directly or indirectly by the tourism sector – and this is an industry that provides opportunities to people at every stage of a career, from entry level jobs to senior management,” said Khan.

“This new vision to progress London’s position as a global capital for tourism sets out a clear new direction for London’s tourism sector, identifying where future growth will come from and the real opportunity we have to harness and manage that growth for the benefit of Londoners and visitors alike.”

China and India will be key markets if the tourism vision is realised, with Chinese visitor numbers expected to double by 2025 and Indian visitors to increase by 90 per cent.

The plan is split into four parts – pre-visit promotion; visitor experience and information; infrastructure and amenities; and developing infrastructure for business visits and events.

“Our vision is that visitors will be able to unlock the best version of London for them by tailoring
their experience,” said the report.

“They will be provided with better online and offline information to help them navigate the city more effectively and make more informed choices.

“They will be encouraged to do and see more of London, which will increase their satisfaction and likelihood of returning.

“The tourism industry will work together to manage the expected significant visitor growth
in a sustainable way.

“We will achieve our vision by balancing the needs of Londoners and visitors, with more
Londoners recognising the importance of the visitor economy and benefiting from its social
and economic impact.”

More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision, as well as industry associations such as the Association of Leading Visitor Attractions (ALVA) and the British Hospitality Association (BHA).

According to L&P research, the British capital is the most searched for destination in the world for city and short breaks, with searches increasing roughly 17 per cent each year. The most popular reason overseas and domestic tourists travel to London are its offerings in culture, arts, history and heritage, with its West End theatre district a particular draw.

To read the full tourism vision report, click here.
RELATED STORIES
Conran and Partners redesign Andaz London Liverpool Street hotel as celebration of city's diversity


Conran and Partners have redesigned the 267 guest rooms at the Andaz London Liverpool Street – the first overhaul in the two decades since the architecture practice unveiled their original design for the hotel, then called the Great Eastern.
Hilton launches UK's first Curio Collection hotel, a 'sanctuary of style' in Trafalgar Square


Hospitality giant Hilton has opened its first Curio Collection hotel in the UK, renovating a landmark hotel in London's Trafalgar Square as a “sanctuary of style” in the heart of the city.
KidZania launches new veterinary attraction in London


Edutainment operator Kidzania’s London franchise has partnered with the People's Dispensary for Sick Animals (PDSA) and pet food brand Lily’s Kitchen to introduce a new activity focused on veterinary care to the attraction
Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
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COMPANY PROFILE
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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