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Saudi Arabia government grants US$2.6bn to tourism projects
POSTED 20 Jul 2017 . BY Tom Anstey
Saudi Arabia’s government has allocated SAR9.9bn (US$2.64bn, €2.29bn, £2.02bn) to develop and rebuild the country’s tourism projects in its attempt to turn it into a world-class tourism destination.

Over the past few years, the country’s leaders have paid great attention to various sectors of tourism and national heritage in an effort to make help them achieve the Kingdom’s Vision 2030 plan – the blueprint to realise its long-term tourism goals by increasing revenue generated from tourism to 18 percent of GDP.

Approved under the National Transformation Program 2020 – the first steps towards embodying the Vision 2030 plan – the Saudi Commission for Tourism and National Heritage (SCTH) said that six initiatives had been approved.

Among the initiatives is development of integrated tourism destinations for families in Al Ula, Fursan Islands, and Al Raas Al Abyad Shore.

SCTH will also undertake redevelopment and operation of 15 traditional handicraft centers – which create hand made items such as pottery, jewelry and artworks – upping operating numbers to 17. Through this, handicraft brands will be developed as a means of generating revenue and promoting Saudi heritage.

A collection of 80 archeological sites will undergo restoration and development, making them accessible to the public and bringing total numbers to 155 across the Kingdom. As part of this, Saudi Arabia will apply to Unesco for designation of three new World Heritage sites, which if approved would bring total numbers up to seven.

Additionally, 18 urban heritage sites will be restored and 18 regional museums will be established – bringing the total number in Saudi Arabia up to 24. 10 of these urban sites will have work completed by 2017, with restoration of deformed or damaged buildings, and development of heritage buildings to include tourist operations such as hotels.

Education and information initiatives are also included in the allocation, with programmes on heritage developed, including production of a number of documentary films, as well as publishing print materials on the cultural heritage of the Kingdom and broadcasting television programmes from inside historic mosques.

To achieve these goals, SCTH will establish three companies to act as its operational wings. These will be divided into the Saudi Company for Heritage Sites Operation, the Heritage Buildings Restoration Company and a company specialising in handicrafts to support Saudi artisans.

Finally, a Tourism Marketing Council – a regulatory entity created in partnership with the private sector to manage and develop a range of products, activities and marketing services to support the tourism and events industry – will be established. Operations of the council will be financed by a tourist levy, which will be imposed directly by the Kingdom's hotels as a bed tax.

“The new initiatives of SCTH come in the context of the first phase of the National Transformation Program 2020, which is currently being undertaken with the participation of the Council for Economic and Development Affairs, in addition to 18 public administrations” said an SCTH statement.

“These include initiatives covering various economic, social and development areas expected to contribute to the transformation of the Kingdom to the digital age, as well as promote public-private partnerships, and create jobs and increase national income.”
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NEWS
Saudi Arabia government grants US$2.6bn to tourism projects
POSTED 20 Jul 2017 . BY Tom Anstey
Saudi Arabia’s government has allocated SAR9.9bn (US$2.64bn, €2.29bn, £2.02bn) to develop and rebuild the country’s tourism projects in its attempt to turn it into a world-class tourism destination.

Over the past few years, the country’s leaders have paid great attention to various sectors of tourism and national heritage in an effort to make help them achieve the Kingdom’s Vision 2030 plan – the blueprint to realise its long-term tourism goals by increasing revenue generated from tourism to 18 percent of GDP.

Approved under the National Transformation Program 2020 – the first steps towards embodying the Vision 2030 plan – the Saudi Commission for Tourism and National Heritage (SCTH) said that six initiatives had been approved.

Among the initiatives is development of integrated tourism destinations for families in Al Ula, Fursan Islands, and Al Raas Al Abyad Shore.

SCTH will also undertake redevelopment and operation of 15 traditional handicraft centers – which create hand made items such as pottery, jewelry and artworks – upping operating numbers to 17. Through this, handicraft brands will be developed as a means of generating revenue and promoting Saudi heritage.

A collection of 80 archeological sites will undergo restoration and development, making them accessible to the public and bringing total numbers to 155 across the Kingdom. As part of this, Saudi Arabia will apply to Unesco for designation of three new World Heritage sites, which if approved would bring total numbers up to seven.

Additionally, 18 urban heritage sites will be restored and 18 regional museums will be established – bringing the total number in Saudi Arabia up to 24. 10 of these urban sites will have work completed by 2017, with restoration of deformed or damaged buildings, and development of heritage buildings to include tourist operations such as hotels.

Education and information initiatives are also included in the allocation, with programmes on heritage developed, including production of a number of documentary films, as well as publishing print materials on the cultural heritage of the Kingdom and broadcasting television programmes from inside historic mosques.

To achieve these goals, SCTH will establish three companies to act as its operational wings. These will be divided into the Saudi Company for Heritage Sites Operation, the Heritage Buildings Restoration Company and a company specialising in handicrafts to support Saudi artisans.

Finally, a Tourism Marketing Council – a regulatory entity created in partnership with the private sector to manage and develop a range of products, activities and marketing services to support the tourism and events industry – will be established. Operations of the council will be financed by a tourist levy, which will be imposed directly by the Kingdom's hotels as a bed tax.

“The new initiatives of SCTH come in the context of the first phase of the National Transformation Program 2020, which is currently being undertaken with the participation of the Council for Economic and Development Affairs, in addition to 18 public administrations” said an SCTH statement.

“These include initiatives covering various economic, social and development areas expected to contribute to the transformation of the Kingdom to the digital age, as well as promote public-private partnerships, and create jobs and increase national income.”
RELATED STORIES
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Six Flags CEO John Duffey has revealed new details about the company’s international dealings, hinting at further announcements in 2017 while also offering updates on the operator’s blossoming Saudi Arabia deal and stuttering Vietnam project.
Six Flags eyes further international expansion with Saudi Arabia plans


Six Flags continues to focus its efforts outside of the US, with plans to bring its theme park brand to Saudi Arabia as its global expansion continues.
Saudi Arabia restoring historic palaces in effort to drive domestic tourism


Work is underway by the National Urban Heritage Center (NUHC) of Saudi Arabia to restore four historic places, which be transformed into cultural and heritage centres housing museums to exhibit local culture and to promote domestic tourism.
MORE NEWS
Climate change protesters stage "die-in" at London museum
The Natural History Museum in London has said that an Extinction Rebellion protest that took place on its premises yesterday (Monday 22 April) passed "without incident".
Morehead Planetarium and Science Centre to close for US$5.2m TakeUpSpace revamp
Morehead Planetarium and Science Centre in North Carolina, US, is to close next month to begin the first phase of a US$5.2m refurbishment project.
£15m waterpark opens in Wales ahead of Easter weekend
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
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LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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