POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Products . Magazine . Handbook . Contact us  
NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
MORE NEWS
QE2 cruise liner relaunched as hotel and tourist destination in Dubai dock
The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  

COMPANY PROFILE
JRA (Jack Rouse Associates)

From whimsical to abstract and traditional to contemporary, each JRA project has its own design [more...]
+ More profiles  
FEATURED SUPPLIER

Holovis puts riders at the heart of the Wicker Man with immersive storytelling
Following its public opening last week, Holovis' Peter Cliff has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers. [more...]
VIDEO GALLERY

ParadropVR by Frontgrid
Offering a truly immersive VR experience. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Birds of a Feather 4D Trailer – nWave Pictures
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

06-09 May 2018

American Alliance of Museums: Annual Meeting & MuseumExpo

Phoenix Convention Center and Venues, Phoenix, United States
15 May 2018

Digital Marketing Solutions Summit

Hilton Hotel, Canary Wharf, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

18 Apr 2018 issue 102


View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
MORE NEWS
QE2 cruise liner relaunched as hotel and tourist destination in Dubai dock
The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS