Efteling brings fantasy world of Symbolica to life with debut of €35m attraction | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
MORE NEWS
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia
Architecture firms Snøhetta and Blight Rayner have won an international competition to design an AU$150m (US$103.8m, €90m, £81.4m) theatre for the Queensland Performing Arts Centre (QPAC) in Brisbane, Australia.
Kew Gardens opens giant natural play zone
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May).
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Duty Manager
Dinotropolis
Salary: £20-£25K depending on experience.
Job location: Dartford, UK
Operations Manager
Wild Life
Salary: Competitive
Job location: Whitsundays QLD, Australia
Head of Central Scheduling and Planning
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
Strategic Account Sales Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
+ More jobs  

COMPANY PROFILE
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting [more...]
+ More profiles  
FEATURED SUPPLIER

Why a good parking experience adds to the attraction
The number of cars on our roads rises every year and as a result, the case for managing parking gets ever stronger. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion: Meet the Team - Introduction Find out more...
More videos:
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Simworx - The power to move you… – Simworx
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

06 Jun 2019

Swiss Medical Spa & Hospitality Think Tank 2019

Campus Passugg, SSTH, 7062 Passugg, Switzerland
11-14 Jun 2019

IAAPA Expo Asia 2019

Shanghai New International Expo Center, Shanghai, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

15 May 2019 issue 130


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
MORE NEWS
Snøhetta and Blight Rayner selected to design AU$150m theatre in Australia
Architecture firms Snøhetta and Blight Rayner have won an international competition to design an AU$150m (US$103.8m, €90m, £81.4m) theatre for the Queensland Performing Arts Centre (QPAC) in Brisbane, Australia.
Kew Gardens opens giant natural play zone
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its giant new Children’s Garden to the public this weekend (18 May).
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17th annual Museums and Heritage awards honour 'innovative and ground-breaking initiatives'
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir David Attenborough picking up a Special Recognition Award.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Duty Manager
Dinotropolis
Salary: £20-£25K depending on experience.
Job location: Dartford, UK
Operations Manager
Wild Life
Salary: Competitive
Job location: Whitsundays QLD, Australia
Head of Central Scheduling and Planning
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
Strategic Account Sales Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Goshen, New York, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS