Efteling brings fantasy world of Symbolica to life with debut of €35m attraction | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
LATEST JOBS
Trampoline Park Manager
Jump Giants
Salary: Competitive
Job location: Burton on the Wolds, Loughborough, UK
Visitor Experience Manager
Colchester Zoo
Salary: Competitive
Job location: Colchester, UK
Brand Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Loyalty and Insight Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Project Manager
Legoland
Salary: Competitive
Job location: Iskandar Puteri, Johor, Malaysia
Brand Ambassador
Madame Tussauds
Salary: Competitive
Job location: Washington D.C., DC, USA
+ More jobs  

COMPANY PROFILE
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Online Print Made Easy! – instantprint
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

10 Jul 2019 issue 134


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
MORE NEWS
Rollercoaster dedicated to Pittsburgh Steelers opens at Kennywood
A new record-breaking ride dedicated to American Football team the Pittsburgh Steelers has come to Kennywood in Pennsylvania, US.
Jurassic World - The Ride opens at Universal Hollywood
Revamped and completely reimagined, Universal's popular Jurassic Park thrill ride has undergone a full rebranding and retheming as Jurassic World – The Ride.
2020 opening schedule announced for new jungle habitats at Auckland Zoo
New Zealand's Auckland Zoo has revealed a timetable for opening each part of its new South East Asia Jungle Track project ‒ a NZ$58m (US$39m, €34.6m, £31m) investment that's part of the zoo's wider 10-year, NZ$150m (US$100.9m, €89.5m, £80.4m) evolution programme, funded by Auckland Council.
Abu Dhabi aquarium on track for 2020 opening
What is set to be the Middle East's biggest aquarium is due to open in 2020, with construction of the attraction in Abu Dhabi reportedly about 70 per cent complete.
Last surviving jekt vessel at centre of new Norwegian shipping museum
A new museum that celebrates centuries-old Norwegian shipping practices has been opened in Bodø, north-western Norway.
Expanded and improved: the new Jim Clark Motorsport Museum opens after refit
The new Jim Clark Motorsport Museum has opened in Duns, in the Scottish Borders, following the completion of a £1.6m (US$2m, €1.78m) partnership project to enhance its displays.
+ More news   
 
COMPANY PROFILE
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Online Print Made Easy! – instantprint
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-20 Jul 2019

Indonesia International Amusement & Leisure Expo (IIALE 2019)

Jakarta International Expo , Jakarta, Indonesia
16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS