POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Products . Magazine . Handbook . Contact us  
NEWS
Paramount splits from £3.2bn Kent theme park project
POSTED 21 Jun 2017 . BY Tom Anstey
London Resort Company Holdings (LRCH) – the developer behind the Paramount theme park in Kent – has announced a surprise split from the film studio, which was to act as the masthead for the multi-billion-pound attraction.

The £3.2bn (US$4bn, €3.6bn) London Paramount project was being lined up as a major entertainment resort, with several rides and attractions based on Paramount IP such as Star Trek, The Godfather and Mission Impossible.

Those brands will no longer be used for the attraction, however, a LRCH spokesperson confirmed that the project would “still be going ahead” with its name changed to London Resort.

Attractions Management understands that LRCH is exploring new IPs to replace the Paramount brands – something that was previously a challenge with the overarching Paramount masthead.

It already has agreements with the BBC to use IP from Dr Who, Top Gear and Sherlock, as well as Aardman Animations, which most famously created Wallace and Gromit.

“We are in conversations with other IP holders,” a spokesperson told Attractions Management. “There will be major brands involved but not one overarching studio leading the way.

“It doesn’t really change anything. The branding is what will be shifting. The team, the consultants, the plans and the surveys are still working. It’s all on track from that side of things.”

An attractions industry analyst suggested that the project was “over ambitious”, and that projects of such scale are in general difficult to get off the ground in the European marketplace.

But they added there was still hope for the project, which free of the Paramount brand could reevaluate its ambition and scope going into the next consulting stage, which is expected to take place over the summer.

LRCH’s parent company, Kuwaiti European Holding Group (KEH), has invested £35m (US$44m, €39.6m) into the project so far. The opening date – currently scheduled for 2022 – has been pushed back three times, with delays in securing land necessary to deliver the development.

Infrastructure issues also mean that there are further complexities in terms of public transport, which has had to be addressed. LRCH estimates that the project will generate 27,000 jobs for the area.

Commenting on the split, new CEO Humphrey Percy expressed his thanks to Paramount and added that LRCH was working closely with the local authorities, landowners and local community prior to submitting its Development Consent Order later this year.

“We are creating a unique entertainment destination offering a scale and quality unprecedented in the UK where much loved characters and stories will be brought to life from iconic movies, television, books, electronic gaming and toys,” he added.
PROJECT PROFILE:

London Paramount Resort
Plans for the 872-acre development site, on the Swanscombe Peninsula, include a Paramount-branded entertainment resort and leisure district as part of what is being billed as "Europe's leading entertainment destination".

Location: United Kingdom
Budget: £2bn (US$3.2bn)

RELATED STORIES
Plans for Paramount theme park in Spain fall through after project is deemed illegal by courts


Long-touted plans for a Paramount theme park in Spain appear to have finally collapsed after the High Court of Murcia ruled the project to be illegal.
Senior shake up drives London Paramount project forward with new appointments


London Resort Company Holdings (LRCH) has shaken up its leadership team by announcing the appointments of Humphrey Percy as its new CEO, also naming Mike Morrison and Kevin Doyle in senior roles.
Director Dunphy quits London Paramount project


One of London Paramount’s prominent figureheads has walked away from the project, just two months after the developer made a public assurance that the theme park was on track.
London Paramount making 'good progress' despite setbacks, says developers


London Resort Company Holdings (LRCH) – the company behind the £2bn (US$3bn, €2.8bn) Paramount London theme park and resort development in Kent – has announced the project is on-track despite a year-long delay in planning submission.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  

COMPANY PROFILE
ray hole architects Ltd

ray hole architects is a London-based specialist architectural practice established in 2004 by [more...]
+ More profiles  
FEATURED SUPPLIER

Holovis puts riders at the heart of the Wicker Man with immersive storytelling
Following its public opening last week, Holovis' Peter Cliff has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers. [more...]
VIDEO GALLERY

Red Raion - VR/5D Films Showreel 2016
Red Raion is the first made-in-Italy VR/5D movie production company, for your most advanced theaters and simulators. Enjoy some samples from their movies produced in 2016! Find out more...
More videos:
Simworx - The power to move you… – Simworx
Birds of a Feather 4D Trailer – nWave Pictures
ParadropVR by Frontgrid – Frontgrid
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

22-25 Apr 2018

Arabian Travel Market

Dubai International Convention and Exhibition Centre, Dubai, United Arab Emirates
06-09 May 2018

American Alliance of Museums: Annual Meeting & MuseumExpo

Phoenix Convention Center and Venues, Phoenix, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

18 Apr 2018 issue 102


View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
Paramount splits from £3.2bn Kent theme park project
POSTED 21 Jun 2017 . BY Tom Anstey
London Resort Company Holdings (LRCH) – the developer behind the Paramount theme park in Kent – has announced a surprise split from the film studio, which was to act as the masthead for the multi-billion-pound attraction.

The £3.2bn (US$4bn, €3.6bn) London Paramount project was being lined up as a major entertainment resort, with several rides and attractions based on Paramount IP such as Star Trek, The Godfather and Mission Impossible.

Those brands will no longer be used for the attraction, however, a LRCH spokesperson confirmed that the project would “still be going ahead” with its name changed to London Resort.

Attractions Management understands that LRCH is exploring new IPs to replace the Paramount brands – something that was previously a challenge with the overarching Paramount masthead.

It already has agreements with the BBC to use IP from Dr Who, Top Gear and Sherlock, as well as Aardman Animations, which most famously created Wallace and Gromit.

“We are in conversations with other IP holders,” a spokesperson told Attractions Management. “There will be major brands involved but not one overarching studio leading the way.

“It doesn’t really change anything. The branding is what will be shifting. The team, the consultants, the plans and the surveys are still working. It’s all on track from that side of things.”

An attractions industry analyst suggested that the project was “over ambitious”, and that projects of such scale are in general difficult to get off the ground in the European marketplace.

But they added there was still hope for the project, which free of the Paramount brand could reevaluate its ambition and scope going into the next consulting stage, which is expected to take place over the summer.

LRCH’s parent company, Kuwaiti European Holding Group (KEH), has invested £35m (US$44m, €39.6m) into the project so far. The opening date – currently scheduled for 2022 – has been pushed back three times, with delays in securing land necessary to deliver the development.

Infrastructure issues also mean that there are further complexities in terms of public transport, which has had to be addressed. LRCH estimates that the project will generate 27,000 jobs for the area.

Commenting on the split, new CEO Humphrey Percy expressed his thanks to Paramount and added that LRCH was working closely with the local authorities, landowners and local community prior to submitting its Development Consent Order later this year.

“We are creating a unique entertainment destination offering a scale and quality unprecedented in the UK where much loved characters and stories will be brought to life from iconic movies, television, books, electronic gaming and toys,” he added.
PROJECT PROFILE:

London Paramount Resort
Plans for the 872-acre development site, on the Swanscombe Peninsula, include a Paramount-branded entertainment resort and leisure district as part of what is being billed as "Europe's leading entertainment destination".

Location: United Kingdom
Budget: £2bn (US$3.2bn)

RELATED STORIES
Plans for Paramount theme park in Spain fall through after project is deemed illegal by courts


Long-touted plans for a Paramount theme park in Spain appear to have finally collapsed after the High Court of Murcia ruled the project to be illegal.
Senior shake up drives London Paramount project forward with new appointments


London Resort Company Holdings (LRCH) has shaken up its leadership team by announcing the appointments of Humphrey Percy as its new CEO, also naming Mike Morrison and Kevin Doyle in senior roles.
Director Dunphy quits London Paramount project


One of London Paramount’s prominent figureheads has walked away from the project, just two months after the developer made a public assurance that the theme park was on track.
London Paramount making 'good progress' despite setbacks, says developers


London Resort Company Holdings (LRCH) – the company behind the £2bn (US$3bn, €2.8bn) Paramount London theme park and resort development in Kent – has announced the project is on-track despite a year-long delay in planning submission.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS