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Lionel Messi theme park to open in China in 2019
POSTED 02 Jun 2017 . BY Kim Megson
I hope to provide children the experience they never had before and to inspire them to pick up the sport early on
– Lionel Messi
Footballer Lionel Messi has inspired a new theme park in China, which will have over 20 multimedia attractions dedicated to the FC Barcelona star.

A consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, are backing the Messi Experience Park in Nanjing – described as “a unique global experience” that will allow visitors “to immerse themselves in all things Messi”.

The park will utilise virtual and augmented reality technologies for both rides and special football clinics teaching some of Messi’s skills, and the park will also have its own football pitches for visitors to use.

In total there will be 46,000sq m (495,000sq ft) of indoor facilities alongside 12,000sq m (130,000sq ft) garden game areas and 25,000sq m (270,000sq ft) of public space. The complex is set to be opened in early 2019.

A large team of designers, including the Catalan architecture firm DAW Office, are working on the project.

Mediapro’s attractions arm has worked on the design and construction of several sports-related exhibition spaces and theme parks, including FC Barcelona’s Camp Nou Experience, the Real Madrid Museum, the Ferrari Land Gallery at PortAventura, the AC Milan Museum and the Brazilian Confederation of Football Museum.

Messi himself is consulting on his eponymous park, which is conceived by the consortium as a way of channeling his popularity to “strengthen the ties between Europe and Asia.”

Launching the project during a recent four-day trip to China, he claimed the attraction could increase the number of children taking up football in China.

He said: "I hope to provide them the experience they never had before and to inspire them to pick up the sport early on.”

Messi’s move into the world of attractions sees him taking on his old adversary, Real Madrid star Cristiano Ronaldo, off the pitch.

The two regularly contest the annual Ballon d'Or prize for the world’s best footballer, and their respective clubs battle each year for the Spanish La Liga title.

Ronaldo is also involved in a number of international attractions and leisure projects, including a football-themed entertainment centre in the Middle East, developed with Indian cricketer Sachin Tendulkar; his own range of CR7 gyms, created with US-based health club chain Crunch Fitness; and a museum dedicated to himself in his hometown of Funchal, Portugal – complete with a much-mocked statue.
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Jobs . News . Products . Magazine
NEWS
Lionel Messi theme park to open in China in 2019
POSTED 02 Jun 2017 . BY Kim Megson
I hope to provide children the experience they never had before and to inspire them to pick up the sport early on
– Lionel Messi
Footballer Lionel Messi has inspired a new theme park in China, which will have over 20 multimedia attractions dedicated to the FC Barcelona star.

A consortium of developers, including China’s Phoenix Group and Spanish conglomerate Mediapro, are backing the Messi Experience Park in Nanjing – described as “a unique global experience” that will allow visitors “to immerse themselves in all things Messi”.

The park will utilise virtual and augmented reality technologies for both rides and special football clinics teaching some of Messi’s skills, and the park will also have its own football pitches for visitors to use.

In total there will be 46,000sq m (495,000sq ft) of indoor facilities alongside 12,000sq m (130,000sq ft) garden game areas and 25,000sq m (270,000sq ft) of public space. The complex is set to be opened in early 2019.

A large team of designers, including the Catalan architecture firm DAW Office, are working on the project.

Mediapro’s attractions arm has worked on the design and construction of several sports-related exhibition spaces and theme parks, including FC Barcelona’s Camp Nou Experience, the Real Madrid Museum, the Ferrari Land Gallery at PortAventura, the AC Milan Museum and the Brazilian Confederation of Football Museum.

Messi himself is consulting on his eponymous park, which is conceived by the consortium as a way of channeling his popularity to “strengthen the ties between Europe and Asia.”

Launching the project during a recent four-day trip to China, he claimed the attraction could increase the number of children taking up football in China.

He said: "I hope to provide them the experience they never had before and to inspire them to pick up the sport early on.”

Messi’s move into the world of attractions sees him taking on his old adversary, Real Madrid star Cristiano Ronaldo, off the pitch.

The two regularly contest the annual Ballon d'Or prize for the world’s best footballer, and their respective clubs battle each year for the Spanish La Liga title.

Ronaldo is also involved in a number of international attractions and leisure projects, including a football-themed entertainment centre in the Middle East, developed with Indian cricketer Sachin Tendulkar; his own range of CR7 gyms, created with US-based health club chain Crunch Fitness; and a museum dedicated to himself in his hometown of Funchal, Portugal – complete with a much-mocked statue.
RELATED STORIES
Ronaldo to launch gym chain


World football star Cristiano Ronaldo is teaming up with US-based health club chain Crunch Fitness to launch CR7 gyms.
Ronaldo museum triples in size to accomodate future accolades


Cristiano Ronaldo’s self-dedicated museum has tripled the amount of exhibition space to accommodate the world-famous footballer’s ever-expanding trophy cabinet.
Lionel Messi signs with Expo 2020 as global brand ambassador


Lionel Messi has signed on with Dubai’s 2020 World Expo, taking on an international role to act as an ambassador and champion the event that is expected to draw more than 20 million people to the UAE.
Sachin Tendulkar and Cristiano Ronaldo team up for football entertainment centres


Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football- themed entertainment centres across the Middle East.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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