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HBO and Tourism Ireland renew Game of Thrones tourism deal
POSTED 22 May 2017 . BY Tom Anstey
Tourism Ireland has reconfirmed its official licensing agreement with HBO ahead of the launch of the seventh series of Game of Thrones, using the brand to promote Northern Ireland as a tourism destination.

This is the second official tie-up between Tourism Ireland and HBO, utilising Game of Thrones – much of which was filmed in Northern Ireland – to draw visitors to the country.

The new deal is similar to an agreement with Disney over the use of Star Wars as a tourist lure, with the iconic brand using Ireland as the backdrop for its newer films.

Last year’s tourism campaign reached more than 100m people online, generating more than 5m clicks, with fans of the show flocking to see the show's signature sites.

"We are able to capitalise on a huge audience," said Tourism Ireland chief executive, Niall Gibbons. "Game Of Thrones is the hottest ticket in town in relation to Northern Ireland just now."

While details for this year’s campaign have not been revealed, it will feature a prominent rundown of filming locations in Northern Ireland and where to find them on the Discover Northern Ireland website. Last year the campaign focused on “Doors of Thrones” – using a set of 10 intricate doors, hung across a variety of locations in Northern Ireland, each telling the story of a Season 6 episode.
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NEWS
HBO and Tourism Ireland renew Game of Thrones tourism deal
POSTED 22 May 2017 . BY Tom Anstey
Tourism Ireland has reconfirmed its official licensing agreement with HBO ahead of the launch of the seventh series of Game of Thrones, using the brand to promote Northern Ireland as a tourism destination.

This is the second official tie-up between Tourism Ireland and HBO, utilising Game of Thrones – much of which was filmed in Northern Ireland – to draw visitors to the country.

The new deal is similar to an agreement with Disney over the use of Star Wars as a tourist lure, with the iconic brand using Ireland as the backdrop for its newer films.

Last year’s tourism campaign reached more than 100m people online, generating more than 5m clicks, with fans of the show flocking to see the show's signature sites.

"We are able to capitalise on a huge audience," said Tourism Ireland chief executive, Niall Gibbons. "Game Of Thrones is the hottest ticket in town in relation to Northern Ireland just now."

While details for this year’s campaign have not been revealed, it will feature a prominent rundown of filming locations in Northern Ireland and where to find them on the Discover Northern Ireland website. Last year the campaign focused on “Doors of Thrones” – using a set of 10 intricate doors, hung across a variety of locations in Northern Ireland, each telling the story of a Season 6 episode.
RELATED STORIES
Game of Thrones puts Northern Irish tourism on the map


Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a new tourism campaign reached more than 100 million people online.
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
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Disability and accessibility over heritage, says Archbishop of Canterbury
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+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
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ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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