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'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
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Jobs . News . Products . Magazine
NEWS
'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
RELATED STORIES
SeaWorld sinks as Easter delay sees Q1 revenue drop 15 per cent


The delayed Easter break has had a significant effect on SeaWorld, with a significant revenue decline of US$33.8m (€31m, £26.1m) in the first quarter of 2017.
Last captive orca born at SeaWorld


Just over a year after SeaWorld announced plans to end its controversial orca breeding plan, the company’s last killer whale has been born in its captivity.
Zhonghong Group snaps up Blackstone’s shares in SeaWorld with plans to bring brand to China


SeaWorld Entertainments biggest shareholder, Blackstone, is selling its 21 per cent stake in the theme park operator to a Chinese investors Zhonghong Zhuoye Group.
Joel Manby says financial discipline 'a top priority' as SeaWorld aims to cut US$40m from budget by 2018


SeaWorld CEO Joel Manby has said that financial discipline remains a top priority for the operator, after end of year results saw both revenue and attendance decline on 2015 figures.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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