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IPs and investment key to growing parks business, says Iger
POSTED 11 May 2017 . BY Tom Anstey
Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.

Speaking during an earnings call, Iger said that some of Disney’s most significant projects were IP-led, and that those projects had to potential to deliver large returns on investments into its theme parks.

“In terms of increasing attendance, continuing to infuse the parks with more of our IPs, Frozen coming to Hong Kong being a great example of that, as well as the likes of Guardians of the Galaxy and Star Wars. The demand for our parks has gone up as people have engaged more and more with our popular IPs, said Iger”

Disney’s next big investment will be its Avatar Land, opening this month at Animal Kingdom in Orlando. The operator is also planning Star Wars additions to its California and Florida parks, while also utilising its Marvel brand Guardians of the Galaxy for a ride opening later this summer.

“The movies we make are perfect for consumption on the big screen and we've also created global phenomenon with our films where the people seem to all want to go see them en masse as witnessed by results from Guardians of the Galaxy 2,” said Iger.

“We have a great opportunity to grow our parks business by mining these great IPs made by our studios.”
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Jobs . News . Products . Magazine
NEWS
IPs and investment key to growing parks business, says Iger
POSTED 11 May 2017 . BY Tom Anstey
Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.

Speaking during an earnings call, Iger said that some of Disney’s most significant projects were IP-led, and that those projects had to potential to deliver large returns on investments into its theme parks.

“In terms of increasing attendance, continuing to infuse the parks with more of our IPs, Frozen coming to Hong Kong being a great example of that, as well as the likes of Guardians of the Galaxy and Star Wars. The demand for our parks has gone up as people have engaged more and more with our popular IPs, said Iger”

Disney’s next big investment will be its Avatar Land, opening this month at Animal Kingdom in Orlando. The operator is also planning Star Wars additions to its California and Florida parks, while also utilising its Marvel brand Guardians of the Galaxy for a ride opening later this summer.

“The movies we make are perfect for consumption on the big screen and we've also created global phenomenon with our films where the people seem to all want to go see them en masse as witnessed by results from Guardians of the Galaxy 2,” said Iger.

“We have a great opportunity to grow our parks business by mining these great IPs made by our studios.”
RELATED STORIES
Double digit growth for Disney as Shanghai boosts results for quarter


Disney’s parks and resorts have enjoyed another strong quarter, with the company experiencing double digit growth in operating profits to US$750m (€689.5m, £579.2m).
Disney 'Makeup Lamp' concept could revolutionise live performance


Disney’s research arm has unveiled a new technology concept capable of live dynamic augmentation onto human faces.
Disney increases investment in HK$10.9bn Hong Kong expansion following taxpayer complaints


Disney has addressed disgruntled taxpayers’ unhappiness over “unequal financing” in Hong Kong by injecting a further HK$350m (US$45m, €42.4m, £36.2m) into the company’s six-year, HK$10.9bn (US$1.4bn, €1.3bn, £1.1bn) facelift of its park, with the operator also promising to waive part of its management fees for the next two years.
Another VR breakthrough as Disney researchers integrate moving physical objects and virtual worlds


It might look like a man simply catching a tennis ball, but a new video from Disney Research shows much more than that.
MORE NEWS
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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