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Piero Ferrari opens Ferrari Land at official inauguration ceremony
POSTED 06 Apr 2017 . BY Alice Davis
Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand.

The €100m (US$106m, £85m) theme park is a second gate for PortAventura, part of the Spanish destination resort's €400m (US$426m, £342m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark.

"Ferrari Land is a place where everyone can come, not just Ferrari fans and enthusiasts, but the whole family can come and learn about the story of the Prancing Horse and have fun," said Ferrari, who is the son of the brand's eponymous founder, Enzo.

"I'm happy visitors will get the Ferrari experience, and that means speed, innovation and above all, emotion," he said. "It's our main objective to let people know that everything we do, we do with passion."

Ferrari Land boasts Europe's tallest and fastest rollercoaster. Named Red Force, the vertical launch coaster reaches 112 metres (367ft) into the sky accelerating from 0mph to 112mph (180kph) in just 5 seconds.

The Ferrari-branded park is PortAventura's third theme park at its location near Barcelona, Spain. It currently attracts 55 per cent international tourists, many from France and the UK, and it's hoped Ferrari Land will help draw more visitors from elsewhere in Europe, like Italy, Belgium and Holland, as well as non-European markets.

"We want Ferrari Land to capture the true spirit of Ferrari and the lifestyle that Enzo Ferrari created," said Fernando Aldecoa, PortAventura's CEO. "We worked with 50 global companies to build this park in just over two years. It's a unique park that will amaze and stun families as well as lovers of motorsports."

Ten other attractions occupy the 70,000sq m (750,000sq ft) zone, including twin drop towers and the 500-metre (1,640ft) Maranello Grand Race, which simulates the experience of racing a Ferrari 488 Spyder.

Inside the Ferrari Experience, shaped like the iconic race car and in the same trademark red that characterises the brand, is the Flying Dreams immersive theatre, and Racing Legends, a simulator experience in which guests must navigate the streets of Rome, or the world's most famous circuits.

There are also interactive experiences that explain the history and spirit of the brand.

Following the Italian theme, there is a traditional trattoria and ice cream parlour, as well as a pit stop-themed fast food restaurant and Ferrari retail store. The park will offer daily shows and street entertainment.
RELATED STORIES
Ferrari Land entering testing phase ahead of April launch


PortaVentura has unveiled the latest development in construction of Europe’s first Ferrari Land theme park, with the continent’s tallest rollercoaster now in its testing phase.
PortAventura's Ferrari Land sets official opening date


PortAventura has revealed the official opening date for its Ferrari Land attraction, with the theme park addition coming to the Spanish resort on 7 April 2017.
Ferrari Land hits halfway point as Portaventura gears up for 2017 opening


A year on from breaking ground on Europe’s first Ferrari theme park, Portaventura has offered an update on the project, coinciding with the symbolic placement of the Ferrari shield on its record-breaking launch coaster.
Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster


Ferrari Land, the highly anticipated branded zone set to open at PortAventura in 2017, will boast a twin drop tower ride and a Formula 1 race course attraction, as well as its record- breaking race car-themed vertical accelerator.
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Jobs . News . Products . Magazine
NEWS
Piero Ferrari opens Ferrari Land at official inauguration ceremony
POSTED 06 Apr 2017 . BY Alice Davis
Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand.

The €100m (US$106m, £85m) theme park is a second gate for PortAventura, part of the Spanish destination resort's €400m (US$426m, £342m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark.

"Ferrari Land is a place where everyone can come, not just Ferrari fans and enthusiasts, but the whole family can come and learn about the story of the Prancing Horse and have fun," said Ferrari, who is the son of the brand's eponymous founder, Enzo.

"I'm happy visitors will get the Ferrari experience, and that means speed, innovation and above all, emotion," he said. "It's our main objective to let people know that everything we do, we do with passion."

Ferrari Land boasts Europe's tallest and fastest rollercoaster. Named Red Force, the vertical launch coaster reaches 112 metres (367ft) into the sky accelerating from 0mph to 112mph (180kph) in just 5 seconds.

The Ferrari-branded park is PortAventura's third theme park at its location near Barcelona, Spain. It currently attracts 55 per cent international tourists, many from France and the UK, and it's hoped Ferrari Land will help draw more visitors from elsewhere in Europe, like Italy, Belgium and Holland, as well as non-European markets.

"We want Ferrari Land to capture the true spirit of Ferrari and the lifestyle that Enzo Ferrari created," said Fernando Aldecoa, PortAventura's CEO. "We worked with 50 global companies to build this park in just over two years. It's a unique park that will amaze and stun families as well as lovers of motorsports."

Ten other attractions occupy the 70,000sq m (750,000sq ft) zone, including twin drop towers and the 500-metre (1,640ft) Maranello Grand Race, which simulates the experience of racing a Ferrari 488 Spyder.

Inside the Ferrari Experience, shaped like the iconic race car and in the same trademark red that characterises the brand, is the Flying Dreams immersive theatre, and Racing Legends, a simulator experience in which guests must navigate the streets of Rome, or the world's most famous circuits.

There are also interactive experiences that explain the history and spirit of the brand.

Following the Italian theme, there is a traditional trattoria and ice cream parlour, as well as a pit stop-themed fast food restaurant and Ferrari retail store. The park will offer daily shows and street entertainment.
RELATED STORIES
Ferrari Land entering testing phase ahead of April launch


PortaVentura has unveiled the latest development in construction of Europe’s first Ferrari Land theme park, with the continent’s tallest rollercoaster now in its testing phase.
PortAventura's Ferrari Land sets official opening date


PortAventura has revealed the official opening date for its Ferrari Land attraction, with the theme park addition coming to the Spanish resort on 7 April 2017.
Ferrari Land hits halfway point as Portaventura gears up for 2017 opening


A year on from breaking ground on Europe’s first Ferrari theme park, Portaventura has offered an update on the project, coinciding with the symbolic placement of the Ferrari shield on its record-breaking launch coaster.
Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster


Ferrari Land, the highly anticipated branded zone set to open at PortAventura in 2017, will boast a twin drop tower ride and a Formula 1 race course attraction, as well as its record- breaking race car-themed vertical accelerator.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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