Apple boss Tim Cook eyes augmented reality technology as next big thing | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Apple boss Tim Cook eyes augmented reality technology as next big thing
POSTED 22 Mar 2017 . BY Tom Anstey
Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.

According to Bloomberg, people within Apple say the company has embarked on a journey to bring the technology to the masses, which Cook believes will dominate the next gadget generation, keeping Apple at the apex of the technology sector.

Over the past several years, Apple has been building a team capable of pulling off such a feat, bringing in a group of engineers who worked on both the Oculus Rift and Microsoft Hololens, also hiring digital experts with experience on the silver screen in Hollywood. Additionally, the company, has acquired several smaller firms with expertise in AR hardware, 3D gaming and VR software.

According to the report, Apple is looking at several different products, primarily digital glasses that would connect wirelessly to an iPhone and could beam content to the user. While the glasses are still in development, the iPhone itself could gain new AR features much sooner.

A recent industry report by RnRMarketResearch.com suggested that the VR and AR sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020. The report also said that VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

The AR market was elevated significantly in 2016 thanks to the rise of Pokémon GO, with the mobile game taking the world by storm last year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Microsoft’s highly-anticipated Hololens is also nearing public release as technology AR looks to be starting to edge ahead of its VR counterpart.
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
MORE NEWS
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
+ More jobs  

COMPANY PROFILE
Gantner Ticketing

Syx Automations was established in 1990. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

Red Raion - VR/5D Films Showreel 2016
Red Raion is the first made-in-Italy VR/5D movie production company, for your most advanced theaters and simulators. Enjoy some samples from their movies produced in 2016! Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
ParadropVR by Frontgrid – Frontgrid
Simworx - The power to move you… – Simworx
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

28 Aug - 01 Sep 2018

World Leisure Congress 2018

tbc, Sao Paulo, Brazil
23-27 Sep 2018

EAS (Euro Attractions Show) 2018

RAI Exhibition and Convention Centre, Amsterdam, Germany
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

11 Jul 2018 issue 108


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
Apple boss Tim Cook eyes augmented reality technology as next big thing
POSTED 22 Mar 2017 . BY Tom Anstey
Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.

According to Bloomberg, people within Apple say the company has embarked on a journey to bring the technology to the masses, which Cook believes will dominate the next gadget generation, keeping Apple at the apex of the technology sector.

Over the past several years, Apple has been building a team capable of pulling off such a feat, bringing in a group of engineers who worked on both the Oculus Rift and Microsoft Hololens, also hiring digital experts with experience on the silver screen in Hollywood. Additionally, the company, has acquired several smaller firms with expertise in AR hardware, 3D gaming and VR software.

According to the report, Apple is looking at several different products, primarily digital glasses that would connect wirelessly to an iPhone and could beam content to the user. While the glasses are still in development, the iPhone itself could gain new AR features much sooner.

A recent industry report by RnRMarketResearch.com suggested that the VR and AR sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020. The report also said that VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

The AR market was elevated significantly in 2016 thanks to the rise of Pokémon GO, with the mobile game taking the world by storm last year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Microsoft’s highly-anticipated Hololens is also nearing public release as technology AR looks to be starting to edge ahead of its VR counterpart.
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
MORE NEWS
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS