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Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
Reid-Anderson welcomes China theme park regulations as Six Flags eyes further developments
Jim Reid-Anderson, president and CEO of Six Flags, has praised the "huge potential" of the Chinese theme park market, welcoming new guidelines to up quality standards in the country.
QE2 cruise liner relaunched as hotel and tourist destination in Dubai dock
The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
Comcast focusing Universal investments into theme park division
Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
+ More news   
LATEST JOBS
Visitor Experience Manager
Woburn Abbey
Salary: Competitive Salary & Benefits
Job location: Woburn Abbey, Milton Keynes, UK
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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