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Ardent revenue plummets in wake of DreamWorld tragedy
POSTED 09 Feb 2017 . BY Tom Anstey
Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.

Four people died in October when two rafts on the park’s Thunder River rapids ride collided. The park reopened on 10 December.

For the month of January, Ardent says its theme park division recorded revenues of AU$6.97m (US$5.33m, €4.98m, £4.26m), a decline of 50.4 per cent on previous figures, which a year earlier was AU$14.05m (€10m, £8.59m).

“This represents a steady increase in visitation against December 2016 which recorded a reduction of 63.0 per cent in revenues,” said a company statement.

“This consistent increase in visitation was largely due to the reopening of eight of the Big 9 Thrill Rides.”

December’s records were even harsher after the park’s reopening, with revenue from 10 to 31 December down 63 per cent to AU$3.66m (€2.62m, £2.23m).

The accident has caused a ripple effect for Australia’s theme parks, with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance – roughly 12 per cent across all the parks in the Queensland region.
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Jobs . News . Products . Magazine
NEWS
Ardent revenue plummets in wake of DreamWorld tragedy
POSTED 09 Feb 2017 . BY Tom Anstey
Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.

Four people died in October when two rafts on the park’s Thunder River rapids ride collided. The park reopened on 10 December.

For the month of January, Ardent says its theme park division recorded revenues of AU$6.97m (US$5.33m, €4.98m, £4.26m), a decline of 50.4 per cent on previous figures, which a year earlier was AU$14.05m (€10m, £8.59m).

“This represents a steady increase in visitation against December 2016 which recorded a reduction of 63.0 per cent in revenues,” said a company statement.

“This consistent increase in visitation was largely due to the reopening of eight of the Big 9 Thrill Rides.”

December’s records were even harsher after the park’s reopening, with revenue from 10 to 31 December down 63 per cent to AU$3.66m (€2.62m, £2.23m).

The accident has caused a ripple effect for Australia’s theme parks, with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance – roughly 12 per cent across all the parks in the Queensland region.
RELATED STORIES
Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
FEC and theme park successes boost profits in latest earnings report for Ardent Leisure


Australian operator Ardent Leisure, which owns Dreamworld and WhiteWater World, AMF Bowling centres and a growing US FEC division, has posted net profits of AU$22.6m (US$16m, €14.1m, £11.2m) driven mainly by its US ventures.
Deborah Thomas named new CEO of Ardent Leisure


Former magazine editor Deborah Thomas has replaced Greg Shaw as CEO of the Ardent Leisure Group following Shaw’s decision to retire after nearly 13 years in the role.
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Jim Reid-Anderson, president and CEO of Six Flags, has praised the "huge potential" of the Chinese theme park market, welcoming new guidelines to up quality standards in the country.
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The Queen Elizabeth 2 (QE2) has opened its doors to the public following a transformation of the historic cruise liner into a tourist destination and hotel by the government of Dubai.
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Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
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+ More news   
LATEST JOBS
Visitor Experience Manager
Woburn Abbey
Salary: Competitive Salary & Benefits
Job location: Woburn Abbey, Milton Keynes, UK
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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