How can new technology enhance the stadium experience? | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
How can new technology enhance the stadium experience?
POSTED 25 Oct 2016 . BY Kim Megson
The question is how do we implement new technologies to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for
– Pascal Vuilliomenet, EPFL department of innovation and technology transfer
Professionals involved in the development of sporting arenas should investigate the merits of technology such as augmented reality and virtual reality in terms of how they could enhance the spectator experience.

That is the view of Pascal Vuilliomenet, vice president for innovation and technology transfer at the EPFL Research institute in Switzerland and co-curator of the Olympic Museum’s new exhibition on past, present and future stadium design.

"We can project ourselves in the future and see how technology can enhance new experiences for spectators,” Vuilliomenet told Sports Management. “Something that will always remain is the evolution that being in a stadium creates from feeling like one single person to part of a crowd. Together, by sharing an event you will experience things that you cannot experience alone in front of the TV.

“The magic of the situation is supported by the stadium itself and everybody who’s been in a stadium knows this unique feeling. I believe new technology can be used to make this shared experience even stronger.”

Technologies ready to be used include augmented reality, virtual reality and smartphones – which can provide information and statistics about the on-field action, allow people to share their feelings with other fans, and give them access to different camera angles in real time.

“Take an Olympic stadium as an example,” he said. “You may be watching the athletics and you’re sitting in front of the pole vault but you’re also interested in the 100 metres taking place on the other side of the stadium. With a smartphone, you can watch from a second site. You get to both be inside the stadium and feel the atmosphere, while getting a better view through a screen.”

To give people at home or in fan zones a taste of the immersive stadium experience, he suggested both 360 degree cameras and augmented reality (AR) projections could be used to enhance the feeling of watching live sport at the same time as thousands of others inside a sporting venue.

Such technology has been developed by Microsoft, whose HoloLens – described by the company as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch US National Football League matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“This is not science fiction,” Vuilliomenet said. “These technologies are all in the labs and ready to be implemented. The types of experience just have to be developed.

“For example, AR promises a lot in this area and has been there for a while. The question is how do we implement it to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for.

“Some people want to go to the stadium just for the live experience, and aren’t that interested, but another group want to receive information about the match in a different way. We can develop lots of new experiences for this subset of people that channel the joy and jubilation of the watching sport in a stadium.”

Vuilliomenet’s Olympic Museum exhibition, called Stadiums: Past and Future, focuses on the design and engineering of Olympic stadiums from the Olympia in Ancient Greece to the prospective venues of future Games.
Some researchers believe new technologies can enhance the shared experience of being in a stadium Credit: GMC/YouTube
The Microsoft HoloLens is being used in a sporting context to make NFL matches more immersive Credit: Microsoft
RELATED STORIES
Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
'World's most technologically advanced stadium tour' debuts at Wembley


Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Microsoft adapts augmented reality for sports market


Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.
MORE NEWS
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
+ More jobs  

COMPANY PROFILE
Alterface

To continuously fuel innovation, we rely on a team of highly talented experts and a network of [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

nWave Pictures - The Son Of Bigfoot 4D Trailer
Adam, a thirteen-year-old outsider, sets out on an epic quest to uncover the mystery behind his long-lost dad. Find out more...
More videos:
Birds of a Feather 4D Trailer – nWave Pictures
Experience the experience – Polin Waterparks & Pool Systems
Simworx - The power to move you… – Simworx
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

28 Aug - 01 Sep 2018

World Leisure Congress 2018

tbc, Sao Paulo, Brazil
23-27 Sep 2018

EAS (Euro Attractions Show) 2018

RAI Exhibition and Convention Centre, Amsterdam, Germany
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

11 Jul 2018 issue 108


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
How can new technology enhance the stadium experience?
POSTED 25 Oct 2016 . BY Kim Megson
The question is how do we implement new technologies to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for
– Pascal Vuilliomenet, EPFL department of innovation and technology transfer
Professionals involved in the development of sporting arenas should investigate the merits of technology such as augmented reality and virtual reality in terms of how they could enhance the spectator experience.

That is the view of Pascal Vuilliomenet, vice president for innovation and technology transfer at the EPFL Research institute in Switzerland and co-curator of the Olympic Museum’s new exhibition on past, present and future stadium design.

"We can project ourselves in the future and see how technology can enhance new experiences for spectators,” Vuilliomenet told Sports Management. “Something that will always remain is the evolution that being in a stadium creates from feeling like one single person to part of a crowd. Together, by sharing an event you will experience things that you cannot experience alone in front of the TV.

“The magic of the situation is supported by the stadium itself and everybody who’s been in a stadium knows this unique feeling. I believe new technology can be used to make this shared experience even stronger.”

Technologies ready to be used include augmented reality, virtual reality and smartphones – which can provide information and statistics about the on-field action, allow people to share their feelings with other fans, and give them access to different camera angles in real time.

“Take an Olympic stadium as an example,” he said. “You may be watching the athletics and you’re sitting in front of the pole vault but you’re also interested in the 100 metres taking place on the other side of the stadium. With a smartphone, you can watch from a second site. You get to both be inside the stadium and feel the atmosphere, while getting a better view through a screen.”

To give people at home or in fan zones a taste of the immersive stadium experience, he suggested both 360 degree cameras and augmented reality (AR) projections could be used to enhance the feeling of watching live sport at the same time as thousands of others inside a sporting venue.

Such technology has been developed by Microsoft, whose HoloLens – described by the company as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch US National Football League matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“This is not science fiction,” Vuilliomenet said. “These technologies are all in the labs and ready to be implemented. The types of experience just have to be developed.

“For example, AR promises a lot in this area and has been there for a while. The question is how do we implement it to create a real stadium experience. We need to start a discussion about what we’ll do, how we’ll do it, and who we’ll do it for.

“Some people want to go to the stadium just for the live experience, and aren’t that interested, but another group want to receive information about the match in a different way. We can develop lots of new experiences for this subset of people that channel the joy and jubilation of the watching sport in a stadium.”

Vuilliomenet’s Olympic Museum exhibition, called Stadiums: Past and Future, focuses on the design and engineering of Olympic stadiums from the Olympia in Ancient Greece to the prospective venues of future Games.
Some researchers believe new technologies can enhance the shared experience of being in a stadium Credit: GMC/YouTube
The Microsoft HoloLens is being used in a sporting context to make NFL matches more immersive Credit: Microsoft
RELATED STORIES
Augmented reality market to be worth three times as much as virtual reality by 2020, says report


An industry report on the virtual and augmented reality markets predicts that the sectors will be worth US$30bn and US$90.8bn respectively by 2020.
'World's most technologically advanced stadium tour' debuts at Wembley


Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Microsoft adapts augmented reality for sports market


Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.
MORE NEWS
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
+ More news   
LATEST JOBS
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS