Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
Sports giant Nike has launched a 3.2m sq ft (297,000sq m) expansion of its world
headquarters in Oregon to add sporting facilities, mixed-use space and new offices.
Sportswear giant Nike will invest US$13.5m (£9.3m, €12.4m) to renovate the track and
field facilities at the University of Oregon – one of the venues earmarked for the 2021
Athletics Championships.
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the
weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon
tournament.
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being
used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]
Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
Sports giant Nike has launched a 3.2m sq ft (297,000sq m) expansion of its world
headquarters in Oregon to add sporting facilities, mixed-use space and new offices.
Sportswear giant Nike will invest US$13.5m (£9.3m, €12.4m) to renovate the track and
field facilities at the University of Oregon – one of the venues earmarked for the 2021
Athletics Championships.
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the
weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon
tournament.
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being
used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
A study has found that the use of cinematic and video editing techniques can drastically
increase the aesthetic appeal and user engagement of virtual reality environments.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]