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Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
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Jobs . News . Products . Magazine
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
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A taste of Asia and Australia will be brought to North Carolina, US, over the next five years, through a multi-million dollar project to build new areas inspired by these regions at North Carolina Zoo.
New dinosaur-themed water park to open in Croatia
A new water park is set to open in Istria, Croatia, at the end of Q2 2019.
Naruto World indoor theme park to open in Shanghai shopping centre
A new indoor theme park is to open in Shanghai themed on the popular Naruto anime and manga franchise, created by Masashi Kishimoto.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto
The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
+ More news   
LATEST JOBS
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
Trainee Manager Programme
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: South Yorkshire, UK
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
+ More jobs  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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