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Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

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Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
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Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
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Jobs . News . Products . Magazine
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
MORE NEWS
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World-famous attractions the Eiffel Tower and the Louvre are among museums and tourist sites in Paris that will be closed on Saturday this weekend - a decision made by French authorities fearing a recurrence of last week’s violence in the city.
UNStudio reveal 'mammoth' theatre complex in Hong Kong
Dutch architecture practice UNStudio have unveiled renderings for the Lyric Theatre Complex – an expansive cultural venue currently being constructed in Hong Kong's West Kowloon Cultural District.
UK government to appoint heritage disability champion
The UK’s Department for Work and Pensions (DWP) is recruiting a new dedicated countryside and heritage disability champion who will focus on improving disabled access to the various heritage sites around the UK.
Waterpark by day and stage by night, as new details revealed for Cirque Du Soleil waterpark
New renderings for a series of Cirque du Soleil-themed waterparks have been unveiled by waterpark developer WhiteWater West, showing designs that take spectacle and immersion to the next level.
+ More news   
LATEST JOBS
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
Technician
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
+ More jobs  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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