Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
MORE NEWS
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
Brevard Zoo’s new lagoon-themed aquarium gets financial boost
Florida’s Brevard Zoo's plans for a lagoon-themed aquarium has received a boost from a US$10m (€8.5m, £7.6m) tax funding scheme from Brevard County.
Chief of European Economic and Social Committee to take up museum internship programme
The president of the European Union's European Economic and Social Committee (EESC), Luca Jahier, is set to enrol on the Network of European Museum Organisations (NEMO) internship programme for politicians.
+ More news   
LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
+ More jobs  

COMPANY PROFILE
ProSlide Technology, Inc.

As a former national ski team racer, ProSlide® CEO Rick Hunter’s goal has always been to mirror [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion to premiere VR experiences based on beloved children's stories at EAS
Red Raion is happy to announce its presence at the Euro Attractions Show 2018, in Amsterdam, running from 25 - 27 September. [more...]
VIDEO GALLERY

nWave Pictures - Birds of a Feather 4D Trailer
Flying south for winter, straitlaced bird BRIAN is unexpectedly knocked out the sky by overweight, loudmouthed pelican DEL. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Simworx - The power to move you… – Simworx
ParadropVR by Frontgrid – Frontgrid
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

23-27 Sep 2018

EAS (Euro Attractions Show) 2018

RAI Exhibition and Convention Centre, Amsterdam, Germany
04 Oct 2018

VAC 2018 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

19 Sep 2018 issue 113


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
MORE NEWS
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
Brevard Zoo’s new lagoon-themed aquarium gets financial boost
Florida’s Brevard Zoo's plans for a lagoon-themed aquarium has received a boost from a US$10m (€8.5m, £7.6m) tax funding scheme from Brevard County.
Chief of European Economic and Social Committee to take up museum internship programme
The president of the European Union's European Economic and Social Committee (EESC), Luca Jahier, is set to enrol on the Network of European Museum Organisations (NEMO) internship programme for politicians.
+ More news   
LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS