Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
MORE NEWS
Opening of Caribbean's first adventure theme park increases tourism potential for Trinidad
Trinidad's tourism industry could be about to get a significant boost, following the launch of the Caribbean's first ever adventure theme park.
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
+ More news   
LATEST JOBS
Business Turnaround Manager
The Jockey Club
Salary: Up to £55,000 (depending on experience) + pension
Job location: Newmarket, UK
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
+ More jobs  

COMPANY PROFILE
Holovis Attractions

Holovis is a privately owned company established in 2004. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

Red Raion - VR/5D Films Showreel 2016
Red Raion is the first made-in-Italy VR/5D movie production company, for your most advanced theaters and simulators. Enjoy some samples from their movies produced in 2016! Find out more...
More videos:
The Son Of Bigfoot 4D Trailer – nWave Pictures
The innovative fun climbing concept – Clip 'n Climb
Simworx - The power to move you… – Simworx
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

28 Aug - 01 Sep 2018

World Leisure Congress 2018

tbc, Sao Paulo, Brazil
23-27 Sep 2018

EAS (Euro Attractions Show) 2018

RAI Exhibition and Convention Centre, Amsterdam, Germany
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

11 Jul 2018 issue 108


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
Atlantis, The Palm turns waterpark into skatepark for Red Bull marketing stunt
POSTED 12 Apr 2016 . BY Tom Anstey
Dubai’s Atlantis, The Palm drained its Aquaventure Waterpark in a marketing stunt that saw three pro skateboarders given an all-access pass as they used the selection of world-class dry slides to turn the waterpark into a skatepark.

Arranged in conjunction with Red Bull UAE, the pro skaters Milton Martinez, Alex Sorgente and Jan Hoffmann spent four days in January exploring the waterpark and what it had to offer.

The video, released yesterday (11 April), sees the three skateboarders riding down six storeys and 156m (512ft) of twists and turns, plus a 14m (46m) wall on the temporarily dry Aquaconda waterslide, which was drained as part of regular waterpark maintenance.



"We are honoured the skaters and the team at Red Bull chose Atlantis, The Palm to film this stunt,” said Serge Zaalof, president and managing director of Atlantis. “These skateboarders are extremely talented and clearly expressed their excitement to be here, and we look forward to working together on what will be a successful relationship going forward."

So far, the footage has been seen on Red Bull’s YouTube page more than 140,000 times. Atlantis, The Palm’s Aquaventure Waterpark is the largest waterpark in the Middle East and Europe and is considered among the best in the world.

RELATED STORIES
Aquaventure waterpark to offer world first features


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts following new developments at its Aquaventure waterpark. Aquaventure is already the biggest waterpark in the region and Kerzner will be unveiling the 40-metre high Tower of Poseidon and the longest river ride in the Middle East, measuring 2.3km (1.4 miles), when the park’s new attractions open in August.
Owners of Atlantis, The Palm to unveil new features at Aquaventure waterpark in Dubai


Kerzner International – the owners of Dubai-based hotel and resort Atlantis, The Palm - is set to unveil a number of world firsts at its new waterpark development.
MORE NEWS
Opening of Caribbean's first adventure theme park increases tourism potential for Trinidad
Trinidad's tourism industry could be about to get a significant boost, following the launch of the Caribbean's first ever adventure theme park.
New Tate St Ives in the running for 2018 Stirling Prize
Tate St Ives is the only leisure building to find its way onto the shortlist for the 2018 RIBA Stirling Prize for the UK’s best new building.
British Museum seeks to acquire 'Trump Baby' for dissent exhibition
London's British Museum is planning to borrow the Trump Baby blimp, which flew over the capital's streets last week in protest against US President Donald Trump's visit last week.
'Jurassic' Jeff Goldblum installation appears on London's Southbank
A giant statue of Jeff Goldblum has become an overnight sensation, after appearing in a tourism hotspot next to London's historic Tower Bridge.
+ More news   
LATEST JOBS
Business Turnaround Manager
The Jockey Club
Salary: Up to £55,000 (depending on experience) + pension
Job location: Newmarket, UK
Visitor Services Supervisor
Royal Botanic Gardens Kew
Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS