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Parques Reunidos behind plans to bring first Nickelodeon FECs to Europe
POSTED 15 Mar 2016 . BY Tom Anstey
Viacom is teaming up with Parques Reunidos to bring the first Nickelodeon FECs to Europe, with the first of these opening in Spain in 2017.

Viacom International Media Networks (VIMN) – a division within Viacom – is managing the venture, which expands the existing partnership between the two companies following the success of Nickelodeon Land at Parque de Atracciones in Madrid and NickLand at Germany’s Movie Park.

The first FEC, coming to Murcia’s Centro Comercial Thader shopping mall, will cover 34,000sq ft (3,160sq m) and will feature interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms. Additionally the centre will have a dedicated food and beverage area, plus a retail space.

Parques Reunidos says the deal is just the first step as the company aims to expand with further deals for FECs in leading shopping malls across Europe. According to Nickelodeon, the FECs will feature some of the brand’s most popular IPs, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and The Fairly OddParents.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.

“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

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Jobs . News . Products . Magazine
NEWS
Parques Reunidos behind plans to bring first Nickelodeon FECs to Europe
POSTED 15 Mar 2016 . BY Tom Anstey
Viacom is teaming up with Parques Reunidos to bring the first Nickelodeon FECs to Europe, with the first of these opening in Spain in 2017.

Viacom International Media Networks (VIMN) – a division within Viacom – is managing the venture, which expands the existing partnership between the two companies following the success of Nickelodeon Land at Parque de Atracciones in Madrid and NickLand at Germany’s Movie Park.

The first FEC, coming to Murcia’s Centro Comercial Thader shopping mall, will cover 34,000sq ft (3,160sq m) and will feature interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms. Additionally the centre will have a dedicated food and beverage area, plus a retail space.

Parques Reunidos says the deal is just the first step as the company aims to expand with further deals for FECs in leading shopping malls across Europe. According to Nickelodeon, the FECs will feature some of the brand’s most popular IPs, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and The Fairly OddParents.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.

“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

RELATED STORIES
US$1.85bn Nickelodeon-branded attraction confirmed for China


Viacom, the Sanshui New Town Management Committee and Elite Global Group have unveiled plans for a US$1.85bn (€1.69bn, £1.24bn) Nickelodeon-branded attraction, set to open Southern China by 2020.
Nickelodeon and Sea World team up for new multi-million dollar attraction


Sea World Gold Coast in Queensland, Australia, is teaming up with Nickelodeon to bring the brand’s IPs to a new multi-million dollar kids and family area at the theme park.
Global expansion of Nickelodeon attractions continues


Nickelodeon-themed areas are coming to parks in Petaling Jaya, Malaysia and Madrid, Spain.
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Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
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Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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