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Exclusive: Dubai primed for attractions boom, says Worlds of Adventure CEO
POSTED 07 Jan 2016 . BY Tom Anstey
New IMG Worlds of Adventure CEO, Lennard Otto, has said that Dubai is the perfect location for the under-development theme park, praising an up-and-coming economy which he believes is primed for the attractions market.

Covering 1.5 million sq ft (139,354sq m), Worlds of Adventure will be the world’s largest indoor theme park when it opens in Dubai in early 2016. The themed entertainment destination will feature zones based on Cartoon Network, Marvel and Lost Valley – Dinosaur Adventure, all interconnected via the IMG Boulevard. The park has the capacity to welcome more than 20,000 guests a day.

“The whole park was conceptualised by our owners, the Ilyas & Mustafa Galadari,” said Otto speaking exclusively to Attractions Management.

“This was their entire vision and the structure of what they wanted to build. They managed to acquire two strong brands in Marvel and Cartoon Network, and they always wanted to build a dinosaur component of their own.

“They had a really strong vision of what they wanted to build and realised that, at the moment, this market is void of a quality entertainment destination of this scale. This is an untapped market today and they’ve seen that gap in the market. This will be an iconic addition.”

Greg Lombardo, the man heading up the Fox theme park coming to the region in 2018, recently told Attractions Management that Dubai was becoming an alternate to Orlando, an opinion echoed by Otto.

“Dubai is such a central hub within the Middle East itself,” said Otto. "As a location on the global map it’s four hours from one third of the world’s population. In that market and in that radius you don’t have anything available on this scale for the global attractions base.

“The current trend seems to be Dubai becoming ‘Orlando 2.0’. The competitive landscape is shaping up quite nicely. There are a lot of attractions coming in which will eventually turn it into the Orlando-based model where theme parks will be one of the key attractions to drive people here. There’s no reason why it can’t become that. Dubai has more hotel rooms available than Orlando and the airport is twice as busy.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, parks such as IMG will be crucial in keeping visitors coming back to the emirate, with Otto declaring the park would be key in maintaining that figure after the 2020 World Expo.

“This will be one of the iconic attractions to keep the momentum moving forward for Dubai, especially as a year-round option, it will support the country quite heavily during the down season over the summer season,” he said.

“We’re looking to see if we can increase visitation in that period in the country itself, something the tourism authority is very excited about. 20 million for 2020 is the goal for Dubai. It’s on target for that and we are here to support that vision.”
PROJECT PROFILE:

Dubai Expo 2020
Nearly a year ago the UAE won the right to host the World Expo in Dubai in 2020, and now the master planners behind the original bid have been selected to design the host venue at the 438 acre (1.77sq km, 0.68sq m) Dubai Trade Centre-Jebel Ali. HOK and Arup Consortium to master plan and design project.

Location: Dubai , United Arab Emirates
Size: 438 acre

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Jobs . News . Products . Magazine
NEWS
Exclusive: Dubai primed for attractions boom, says Worlds of Adventure CEO
POSTED 07 Jan 2016 . BY Tom Anstey
New IMG Worlds of Adventure CEO, Lennard Otto, has said that Dubai is the perfect location for the under-development theme park, praising an up-and-coming economy which he believes is primed for the attractions market.

Covering 1.5 million sq ft (139,354sq m), Worlds of Adventure will be the world’s largest indoor theme park when it opens in Dubai in early 2016. The themed entertainment destination will feature zones based on Cartoon Network, Marvel and Lost Valley – Dinosaur Adventure, all interconnected via the IMG Boulevard. The park has the capacity to welcome more than 20,000 guests a day.

“The whole park was conceptualised by our owners, the Ilyas & Mustafa Galadari,” said Otto speaking exclusively to Attractions Management.

“This was their entire vision and the structure of what they wanted to build. They managed to acquire two strong brands in Marvel and Cartoon Network, and they always wanted to build a dinosaur component of their own.

“They had a really strong vision of what they wanted to build and realised that, at the moment, this market is void of a quality entertainment destination of this scale. This is an untapped market today and they’ve seen that gap in the market. This will be an iconic addition.”

Greg Lombardo, the man heading up the Fox theme park coming to the region in 2018, recently told Attractions Management that Dubai was becoming an alternate to Orlando, an opinion echoed by Otto.

“Dubai is such a central hub within the Middle East itself,” said Otto. "As a location on the global map it’s four hours from one third of the world’s population. In that market and in that radius you don’t have anything available on this scale for the global attractions base.

“The current trend seems to be Dubai becoming ‘Orlando 2.0’. The competitive landscape is shaping up quite nicely. There are a lot of attractions coming in which will eventually turn it into the Orlando-based model where theme parks will be one of the key attractions to drive people here. There’s no reason why it can’t become that. Dubai has more hotel rooms available than Orlando and the airport is twice as busy.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, parks such as IMG will be crucial in keeping visitors coming back to the emirate, with Otto declaring the park would be key in maintaining that figure after the 2020 World Expo.

“This will be one of the iconic attractions to keep the momentum moving forward for Dubai, especially as a year-round option, it will support the country quite heavily during the down season over the summer season,” he said.

“We’re looking to see if we can increase visitation in that period in the country itself, something the tourism authority is very excited about. 20 million for 2020 is the goal for Dubai. It’s on target for that and we are here to support that vision.”
PROJECT PROFILE:

Dubai Expo 2020
Nearly a year ago the UAE won the right to host the World Expo in Dubai in 2020, and now the master planners behind the original bid have been selected to design the host venue at the 438 acre (1.77sq km, 0.68sq m) Dubai Trade Centre-Jebel Ali. HOK and Arup Consortium to master plan and design project.

Location: Dubai , United Arab Emirates
Size: 438 acre

RELATED STORIES
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive


Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.
IMG Worlds of Adventure appoints Lennard Otto as CEO


IMG Worlds of Adventure, coming to the UAE early next year, has appointed industry veteran Lennard Otto as its new chief executive officer.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


Design firm Falcon’s Creative Group have revealed new details about the Avengers ride coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to combine with an elaborate physical environment and special effects to bring the Marvel Universe to life.
Avengers ride for Worlds of Adventure previewed at Dubai Comic Con


The Ilyas & Mustafa Galadari Group, developers of the nearly completed IMG Worlds of Adventure theme park in Dubai, have revealed plans for a new Avengers ride at the park, allowing attendees at the Middle East Film and Comic Con 2015 to preview the upcoming attraction using Oculus Rift.
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+ More news   
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Salary: £24,835 per annum
Job location: Wakehurst, West Sussex
Overnight Accommodation Manager
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Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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