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Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine
POSTED 08 Dec 2015 . BY Jak Phillips
VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.
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Jobs . News . Products . Magazine
NEWS
Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine
POSTED 08 Dec 2015 . BY Jak Phillips
VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.
MORE NEWS
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Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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