GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
The experience is scheduled to open in Q3 of 2016 Credit: Skanes Djurpark
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

RELATED STORIES
  Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
The experience is scheduled to open in Q3 of 2016 Credit: Skanes Djurpark
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

RELATED STORIES
Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS