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First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

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Jobs . News . Products . Magazine
NEWS
First international Shaun the Sheep attraction heading to Sweden's Skånes Djurpark
POSTED 21 Jul 2015 . BY Tom Anstey
Following the announcement in October last year that it was to undergo new management and a multi-million pound renovation, Sweden’s Skånes Djurpark has unveiled a partnership with Aardman to bring the first Shaun the Sheep attraction to the country.

Few details have been released so far about the £5m (€7.2m, US$7.8m) attraction, but it will include a 3D experience and is scheduled to open in Q3 of 2016.

First opened in 1953 by the Skånes Djurpark Foundation, the zoo near Hoor, houses about 900 animals, representing 100 species. It currently gets around 200,000 visitors annually but is failing to make ends meet financially, having never been profitable without government subsidy.

Kongeparken theme park CEO and Lund Group owner Håkon Lund – who was brought in to turn the stuttering attraction around at the end of last year – told AM2 exclusively that the park was in negotiation with four animal-related IPs as part of the relaunch and rebranding. Two were Swedish and two were international, with the one based in the UK now having been revealed to be the Shaun the Sheep IP.

As part of the rebranding, the zoo is aiming to target 0-12 year-olds, with Lund adding that it would be “the best for that age group in Sweden” and “very, very specific for that age group” under the rebranding.

"We are delighted to have the opportunity to work with Skanes Djurpark and the Lund Group to premier Shaun the Sheep's first ever international family attraction in Sweden,” Sean Clarke, head of Rights and Brand Development at Aardman. “It will be a world's first and a great way to give families an opportunity to immerse themselves into the fun and excitement of Shaun the Sheep."

RELATED STORIES
Lund Group reveals plans to transform Swedish zoo with US$100m investment


One of Sweden’s oldest zoos is to undergo new management and a multi-million pound renovation with Kongeparken theme park CEO and Lund Group owner Håkon Lund brought in to turn the stuttering park around.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
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MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
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LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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