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Landmark Entertainment developing virtual reality visitor attractions
POSTED 12 Jun 2015 . BY Tom Anstey
Landmark Entertainment Group – the design team behind attractions such as Universal’s
Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.

Headed-up and developed by Grammy Award nominee, THEA winner and former Disney creative designer Tony Christopher, the design concept – known as the L.I.V.E. Centre (Landmark Interactive Virtual Experience) – will offer a “mixed reality” entertainment destination, created to fuse art, culture and retail with virtual reality, augmented reality and themed architecture and design. Attractions currently under development include an interactive museum, virtual zoo and aquarium, digital art gallery, a live entertainment stage, immersive cinema, and a themed retail experience.

As a permanent attraction, the first L.I.V.E. Centre is expected to break ground in China, with financial backing from a consortium of Chinese investors, within the next 12 to 18 months.

"The majority of what exists in the virtual reality market today is short-form content, whereas our goal is to work with brands to create long-form virtual reality entertainment destinations,” said Christopher.

“What we're creating is the equivalent of taking your family to a theme park for a day, and enjoying that experience so much, that you want to repeat it over and over again – the only difference is that the experience will happen in the virtual world.

“We have a great legacy of work that attracts millions of people to physical locations where they have unforgettable experiences, and for the last 14 months we've been applying Landmark's unique creative and strategic approach to the new virtual reality business as well.”

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NEWS
Landmark Entertainment developing virtual reality visitor attractions
POSTED 12 Jun 2015 . BY Tom Anstey
Landmark Entertainment Group – the design team behind attractions such as Universal’s
Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.

Headed-up and developed by Grammy Award nominee, THEA winner and former Disney creative designer Tony Christopher, the design concept – known as the L.I.V.E. Centre (Landmark Interactive Virtual Experience) – will offer a “mixed reality” entertainment destination, created to fuse art, culture and retail with virtual reality, augmented reality and themed architecture and design. Attractions currently under development include an interactive museum, virtual zoo and aquarium, digital art gallery, a live entertainment stage, immersive cinema, and a themed retail experience.

As a permanent attraction, the first L.I.V.E. Centre is expected to break ground in China, with financial backing from a consortium of Chinese investors, within the next 12 to 18 months.

"The majority of what exists in the virtual reality market today is short-form content, whereas our goal is to work with brands to create long-form virtual reality entertainment destinations,” said Christopher.

“What we're creating is the equivalent of taking your family to a theme park for a day, and enjoying that experience so much, that you want to repeat it over and over again – the only difference is that the experience will happen in the virtual world.

“We have a great legacy of work that attracts millions of people to physical locations where they have unforgettable experiences, and for the last 14 months we've been applying Landmark's unique creative and strategic approach to the new virtual reality business as well.”

RELATED STORIES
Van Gogh masterpiece turned into VR explorable 3D piece


A Brooklyn-based animator has taken Vincent Van Gogh’s classic masterpiece The Night Café and recreated the work as an explorable three-dimensional piece via a virtual reality headset.
The Void offers next-gen virtual reality gaming experience


A multi-million dollar visitor attraction coming in 2016 looks set to change the face of virtual reality, offering a first-of-its-kind, next-gen, immersive gaming experience.
Exclusive: MMOne tech start-up bids to revolutionise virtual reality


A Ukraine-based development company has revealed plans for a an interactive entertainment attraction that works with a virtual reality headset and a gamepad to deliver a full-motion interactive experience.
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COMPANY PROFILE
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Experience the experience – Polin Waterparks & Pool Systems
Red Raion Showreel 2018 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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