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Disney eyes future wearables to grow MyMagic+
POSTED 27 May 2015 . BY Alice Davis
Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.

The Walt Disney Co’s $1bn (£650m, €917m) investment in the MyMagic+ customisable cashless smart ticketing system has proved popular with guests and has represented a leap forward for the industry. Most guests use a MagicBand, an RFID-enabled smart wristband that allows them to make purchases, book time slots on attractions and access their selected FastPass+ experiences, as well as access their hotel rooms. The bands work alongside a mobile phone app and also connect to Disney’s PhotoPass.

Disney is reportedly looking into ways to offer other wearable technology to its visitors. The wearable technology market is potentially transformative for many industries, as wireless communications become prevalent in almost all aspects of life. Wearables can include smart wristbands, such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing.

Walt Disney Co chief operating officer Tom Staggs told Reuters last week that the company was investigating which other current and future wearable technologies could be harnessed to offer visitors the holistic, customisable MyMagic+ experience.

The newly-launched Apple Watch is an example of a product that Disney might want to make compatible with its MyMagic+ system, having already incorporated Apple Pay into the proposition.

Staggs also said that MagicBands could soon be introduced at other Disney parks.
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Jobs . News . Products . Magazine
NEWS
Disney eyes future wearables to grow MyMagic+
POSTED 27 May 2015 . BY Alice Davis
Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.

The Walt Disney Co’s $1bn (£650m, €917m) investment in the MyMagic+ customisable cashless smart ticketing system has proved popular with guests and has represented a leap forward for the industry. Most guests use a MagicBand, an RFID-enabled smart wristband that allows them to make purchases, book time slots on attractions and access their selected FastPass+ experiences, as well as access their hotel rooms. The bands work alongside a mobile phone app and also connect to Disney’s PhotoPass.

Disney is reportedly looking into ways to offer other wearable technology to its visitors. The wearable technology market is potentially transformative for many industries, as wireless communications become prevalent in almost all aspects of life. Wearables can include smart wristbands, such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing.

Walt Disney Co chief operating officer Tom Staggs told Reuters last week that the company was investigating which other current and future wearable technologies could be harnessed to offer visitors the holistic, customisable MyMagic+ experience.

The newly-launched Apple Watch is an example of a product that Disney might want to make compatible with its MyMagic+ system, having already incorporated Apple Pay into the proposition.

Staggs also said that MagicBands could soon be introduced at other Disney parks.
RELATED STORIES
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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