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NEWS
Jim Beam to join Kentucky’s Urban Bourbon Trail with new visitor centre
POSTED 08 May 2015 . BY Tom Anstey
The multi-milion dollar attraction is scheduled to open towards the end of 2015 Credit: Beam Suntory/Jack Rouse Associates
Work is progressing on a new visitor attraction for spirit maker Beam Suntory – the Jim Beam Urban Stillhouse in downtown Louisville, Kentucky, US.

Located below Beam Suntory’s Louisville office, the new multi-million dollar visitor experience will include a small working distillery, a bottling line, a tasting experience and a selection of Jim Beam-branded merchandise for sale.

Scheduled to open towards the end of 2015, Jack Rouse Associates (JRA) are providing planning, design and project management services for the experiential components of the 4,300sq ft (400sq m) Urban Stillhouse. Having also worked on the US$18m (€16m, £11.8m) Jim Beam American Stillhouse and Distillery Tour in Clermont, Kentucky, JRA are well placed to provide an immersive visitor experience for the bourbon brand. Louisville-based Sullivan & Cozart are operating as contractors on the project.

The Clermont tour sits on the famous Kentucky Bourbon Trail, which dates back to the 1700s. The new visitor experience will be part of the Urban Bourbon Trail – an area of Louisville where at one point in the 1920s, as many as 50 bourbon distilleries were active.

“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse,” said Kevin Smith, vice president of Kentucky Beam Bourbon Affairs. “The attraction will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”

Louisville mayor Greg Fischer added: “This project is another example of the growth of ‘bourbonism’ in the city. Our city’s bourbon experiences are attracting a new type of tourist and that leads directly to economic growth and job creation. The Urban Stillhouse also expands the bourbon experience of Fourth Street, creating a density of spirits tourism locations downtown.”

PROJECT PROFILE:

Jim Beam Urban Stillhouse
Work is progressing on a new visitor attraction for spirit maker Beam Suntory – the Jim Beam Urban Stillhouse in downtown Louisville, Kentucky.


RELATED STORIES
  FEATURE: Co-create: Bombay Sapphire Distillery


With a long-standing relationship, Thomas Heatherwick and Bombay Sapphire had a shared vision for the gin maker’s new attraction. We find out how they worked together to create this unique project
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NEWS
Jim Beam to join Kentucky’s Urban Bourbon Trail with new visitor centre
POSTED 08 May 2015 . BY Tom Anstey
The multi-milion dollar attraction is scheduled to open towards the end of 2015 Credit: Beam Suntory/Jack Rouse Associates
Work is progressing on a new visitor attraction for spirit maker Beam Suntory – the Jim Beam Urban Stillhouse in downtown Louisville, Kentucky, US.

Located below Beam Suntory’s Louisville office, the new multi-million dollar visitor experience will include a small working distillery, a bottling line, a tasting experience and a selection of Jim Beam-branded merchandise for sale.

Scheduled to open towards the end of 2015, Jack Rouse Associates (JRA) are providing planning, design and project management services for the experiential components of the 4,300sq ft (400sq m) Urban Stillhouse. Having also worked on the US$18m (€16m, £11.8m) Jim Beam American Stillhouse and Distillery Tour in Clermont, Kentucky, JRA are well placed to provide an immersive visitor experience for the bourbon brand. Louisville-based Sullivan & Cozart are operating as contractors on the project.

The Clermont tour sits on the famous Kentucky Bourbon Trail, which dates back to the 1700s. The new visitor experience will be part of the Urban Bourbon Trail – an area of Louisville where at one point in the 1920s, as many as 50 bourbon distilleries were active.

“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse,” said Kevin Smith, vice president of Kentucky Beam Bourbon Affairs. “The attraction will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”

Louisville mayor Greg Fischer added: “This project is another example of the growth of ‘bourbonism’ in the city. Our city’s bourbon experiences are attracting a new type of tourist and that leads directly to economic growth and job creation. The Urban Stillhouse also expands the bourbon experience of Fourth Street, creating a density of spirits tourism locations downtown.”

RELATED STORIES
FEATURE: Co-create: Bombay Sapphire Distillery


With a long-standing relationship, Thomas Heatherwick and Bombay Sapphire had a shared vision for the gin maker’s new attraction. We find out how they worked together to create this unique project
Ohio distillery expects 40,000 visitors in debut year


A new Bourbon distillery, which has recently opened in Newport, Ohio, is expecting to bring around 40,000 visitors a year to the visitor attraction side of its business.
The Famous Grouse Experience invests in £250,000 refurbishment


The Famous Grouse Experience, located at Scotland's oldest working distillery, Glenturret, has undergone an extensive refurbishment, following recent investment of £250,000 to upgrade its popular cafe.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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