Dorset's £80m Jurassica attraction 'worth £20m' to local economy annually | attractionsmanagement.com news
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Dorset's £80m Jurassica attraction 'worth £20m' to local economy annually
POSTED 22 Jan 2015 . BY Tom Anstey
The £80m (US$121m, €104.4m) Jurassica dinosaur attraction proposed inside a limestone quarry in Dorset, UK, could generate £20m (US$30.3m, €26.1m) for the local economy every year, according to the charity behind the planned attraction.

If the plans go ahead, the attraction is estimated to bring in 960,000 visitors annually. The subterranean geological park – backed and supported by Sir David Attenborough, the Eden Project's Sir Tim Smit and science writer Michael Hanlon – could be ready by 2020, creating more than 150 permanent positions.

“Jurassica has the ability to capture people's imagination and is a powerful concept. Funders are individuals and businesses who love the idea, or who see the potential for Dorset, the county where they live and work,” said Hanlon.

“There is a substantial market in China for Jurassica, for example. (Nearby) Portland receives more than 22,000 international cruise ship visitors a year, and growing – hardly any of which stay in Dorset, let alone Portland. It’s a huge untapped market.

"Jurassica will bring jobs and put Dorset on the global map; a real focus that will drive tourism upwards and pour more than £20m into the county’s businesses every year."

As part of the plans, the 40m (132ft) deep Yeolands quarry will feature a 340ft (103.6m) glass roof – with designs by Renzo Piano, whose architectural practice, RPBW, designed London’s Shard – and will house robot swimming plesiosaurs, fossils and interactive displays.

Engineering and design firm Arup is involved in the project, along with business management consultancy Oliver Wyman, as well as exhibit designers David Lazenby and Azeurus Design.

The project will focus on sustainability and incorporate solar panels, which would generate enough electricity for the entire site. The building has been designed to be 'more or less invisible'.

In November, the charity put in a first round funding bid for £16m (US$24.2m, €20.9m) in Heritage Lottery Funding. The outcome of the bid is expected in April. Further funding is being sought privately.

PROJECT PROFILE:

Jurassica - Dinosaur Museum
The 40m (132ft) deep Yeolands quarry will feature a 340ft (103.6m) glass roof and will house robot swimming plesiosaurs, fossils and interactive displays.

Location: United Kingdom
Budget: £80m

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Jobs . News . Products . Magazine
NEWS
Dorset's £80m Jurassica attraction 'worth £20m' to local economy annually
POSTED 22 Jan 2015 . BY Tom Anstey
The £80m (US$121m, €104.4m) Jurassica dinosaur attraction proposed inside a limestone quarry in Dorset, UK, could generate £20m (US$30.3m, €26.1m) for the local economy every year, according to the charity behind the planned attraction.

If the plans go ahead, the attraction is estimated to bring in 960,000 visitors annually. The subterranean geological park – backed and supported by Sir David Attenborough, the Eden Project's Sir Tim Smit and science writer Michael Hanlon – could be ready by 2020, creating more than 150 permanent positions.

“Jurassica has the ability to capture people's imagination and is a powerful concept. Funders are individuals and businesses who love the idea, or who see the potential for Dorset, the county where they live and work,” said Hanlon.

“There is a substantial market in China for Jurassica, for example. (Nearby) Portland receives more than 22,000 international cruise ship visitors a year, and growing – hardly any of which stay in Dorset, let alone Portland. It’s a huge untapped market.

"Jurassica will bring jobs and put Dorset on the global map; a real focus that will drive tourism upwards and pour more than £20m into the county’s businesses every year."

As part of the plans, the 40m (132ft) deep Yeolands quarry will feature a 340ft (103.6m) glass roof – with designs by Renzo Piano, whose architectural practice, RPBW, designed London’s Shard – and will house robot swimming plesiosaurs, fossils and interactive displays.

Engineering and design firm Arup is involved in the project, along with business management consultancy Oliver Wyman, as well as exhibit designers David Lazenby and Azeurus Design.

The project will focus on sustainability and incorporate solar panels, which would generate enough electricity for the entire site. The building has been designed to be 'more or less invisible'.

In November, the charity put in a first round funding bid for £16m (US$24.2m, €20.9m) in Heritage Lottery Funding. The outcome of the bid is expected in April. Further funding is being sought privately.

PROJECT PROFILE:

Jurassica - Dinosaur Museum
The 40m (132ft) deep Yeolands quarry will feature a 340ft (103.6m) glass roof and will house robot swimming plesiosaurs, fossils and interactive displays.

Location: United Kingdom
Budget: £80m

RELATED STORIES
Attenborough and Smit support plans for £85m Jurassica fossil attraction


Sir David Attenborough, the Eden Project's Tim Smit and science writer Mike Hanlon are supporting plans for Jurassica, a proposed £85m fossil attraction in Portland, Dorset.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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