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Singapore trials wearable tags following success of Disney's MyMagic+
POSTED 05 Sep 2014 . BY Tom Anstey
The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.

Inspired by the success of the MyMagic+ wristbands at Disney World in Florida, the STB hopes the technology will be able to look at consumer behavioural insights and make the visitor experience smoother and more enjoyable.

From November 2014 to January 2015, 1,000 tags and 20 tag-reading detectors will be installed on a trial basis at two yet-to-be-determined locations – one a tourist attraction, the other a conference and exhibition venue.

In the first three months of the introduction of the RFID technology, Disney saw an eight per cent visitor spend increase at its Florida theme park. The STB will be looking to replicate these statistics, using the technology to make entrance to attractions and events simpler, while also making food/retail payments and linking to social media a much easier task.

According to tender documents, the devices will be able to request rights for social media use, post images to social media and suggest purchases based on registration information.

Disney’s MyMagic+ wristbands serve as an all access ticket to the resort, operating as room keys, theme park tickets and an optional payment method.

“Theoretically, when tourists can pay for goods or services in a more convenient way, like contactless payment, they feel less pain then parting with the actual cash,” said Wong King Yin, a lecturer at Nanyang Technological University’s Marketing and International Business division speaking to Today. “Then they will spend more, based on the results of extensive consumer behavioural studies.”

While the technology has so far been used to enhance visitor attractions, STB says that if the rollout is successful, then the same technology could be applied to hotels, transport and restaurants also.
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Jobs . News . Products . Magazine
NEWS
Singapore trials wearable tags following success of Disney's MyMagic+
POSTED 05 Sep 2014 . BY Tom Anstey
The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.

Inspired by the success of the MyMagic+ wristbands at Disney World in Florida, the STB hopes the technology will be able to look at consumer behavioural insights and make the visitor experience smoother and more enjoyable.

From November 2014 to January 2015, 1,000 tags and 20 tag-reading detectors will be installed on a trial basis at two yet-to-be-determined locations – one a tourist attraction, the other a conference and exhibition venue.

In the first three months of the introduction of the RFID technology, Disney saw an eight per cent visitor spend increase at its Florida theme park. The STB will be looking to replicate these statistics, using the technology to make entrance to attractions and events simpler, while also making food/retail payments and linking to social media a much easier task.

According to tender documents, the devices will be able to request rights for social media use, post images to social media and suggest purchases based on registration information.

Disney’s MyMagic+ wristbands serve as an all access ticket to the resort, operating as room keys, theme park tickets and an optional payment method.

“Theoretically, when tourists can pay for goods or services in a more convenient way, like contactless payment, they feel less pain then parting with the actual cash,” said Wong King Yin, a lecturer at Nanyang Technological University’s Marketing and International Business division speaking to Today. “Then they will spend more, based on the results of extensive consumer behavioural studies.”

While the technology has so far been used to enhance visitor attractions, STB says that if the rollout is successful, then the same technology could be applied to hotels, transport and restaurants also.
RELATED STORIES
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
Unesco's World Heritage Centre will this week be hosting a heritage workshop as part of its mandate to promote culture and education in Africa.
Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS