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Disney CEO Bob Iger: MyMagic+ testing a 'real success'
POSTED 07 Feb 2014 . BY Jak Phillips
Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.

The MyMagic+ programme – which aims to improve visitors’ Disney experience through features such as an updated FastPass+ and a MagicBand bracelet utilising radio-frequency identification (RFID) to serve as a room key, entry pass and payment option – had offered encouraging signs, Iger said during the company’s US first-quarter earnings call on Wednesday.

“What has been rolled out has been a real success both for the guest and for us,” said Iger.

“The biggest impact is being able to accommodate more people. This is just more efficient. Secondly, enabling guests to have a substantially better experience than they have had before, because they are doing more.”

He added that FastPass+ – which Disney plans to link to a mobile app – had proved more popular than the traditional FastPass system, with the increased uptake helping to boost capacity.

For the first quarter – which ran from 1 October 2013 to 31 December in the US – revenue for Disney’s Parks and Resorts division grew six per cent, to $3.6bn (€2.7bn, £2.2bn) while operating income rose 16 per cent, to $671m (€495m, £411m).

Increased spending at US theme parks was the main driver of growth, with per capita spending in Disney parks up 8 per cent.
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Jobs . News . Products . Magazine
NEWS
Disney CEO Bob Iger: MyMagic+ testing a 'real success'
POSTED 07 Feb 2014 . BY Jak Phillips
Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.

The MyMagic+ programme – which aims to improve visitors’ Disney experience through features such as an updated FastPass+ and a MagicBand bracelet utilising radio-frequency identification (RFID) to serve as a room key, entry pass and payment option – had offered encouraging signs, Iger said during the company’s US first-quarter earnings call on Wednesday.

“What has been rolled out has been a real success both for the guest and for us,” said Iger.

“The biggest impact is being able to accommodate more people. This is just more efficient. Secondly, enabling guests to have a substantially better experience than they have had before, because they are doing more.”

He added that FastPass+ – which Disney plans to link to a mobile app – had proved more popular than the traditional FastPass system, with the increased uptake helping to boost capacity.

For the first quarter – which ran from 1 October 2013 to 31 December in the US – revenue for Disney’s Parks and Resorts division grew six per cent, to $3.6bn (€2.7bn, £2.2bn) while operating income rose 16 per cent, to $671m (€495m, £411m).

Increased spending at US theme parks was the main driver of growth, with per capita spending in Disney parks up 8 per cent.
RELATED STORIES
Marvel's 'Guardians of the Galaxy' IP opening as Disney attraction next month


Marvel’s Guardians of the Galaxy IP is coming to Disneyland and Disney’s Hollywood Studios, with attractions rumoured to be close behind at Universal if the movie is a success.
Disney World to start accepting Apple Pay


Walt Disney World in Orlando, Florida, is to begin accepting Apple Pay and other contactless payment services from tomorrow (24 December), as the theme park giant continues to harness the power of contactless technology.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
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Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
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Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
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+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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