Promotional feature - Holovis | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
Promotional feature
Holovis - Getting personal with Holovis

Imagine all on-and-off-ride media across a park was able to independently tailor every individual’s story, depending on where they are and the choices they make – and even their emotional responses. Holovis is delivering this revolutionary approach to park-goers

The attractions industry is being transformed by the use of storytelling and innovation to create some of the most immersive and narrative-driven experiences visitors have ever seen. Since the rise in popularity of media-based attractions, the ability to put guests at the heart of a powerful narrative and take them on adventures has changed guest expectations and boosted demand for significantly better all-immersive, multi-sensory attractions. They want engaging and unique experiences, not just a thrill.

Experience design firm Holovis knows this only too well and has been developing a recipe for taking immersive storytelling a step further by giving guests the ability to experience their own personalised interactions and engagements – and the secret to this lies in real-time technology.

“Real-time technology is driven by content rendered live from a game engine, rather than having a pre-rendered film with a fixed path and narrative that it always follows,” explains Peter Cliff, creative director at Holovis. “This opens up a whole new world for guests, allowing them to interact and influence connected experiences throughout a venue, not just at one specific attraction or experience. Each guest has their own journey and based on the decisions they make or paths they choose to take, the world around them reacts differently each time, every time.

“Unlike a game that plays out on a second screen, be that a computer, phone or in VR, the compelling approach Holovis delivers, through our Extended Experience platform, is having this take place in a real-world setting with physical objects and real-time media reacting differently for each guest based on their own interactions as well as the data collected.”

Ride and Realm
Holovis brought its Extended Experience technology to the traditional dark ride attraction to create Ride and Realm (R&R), the world’s first guest and data driven real-time dark ride attraction. R&R gives guests the ability to choose their own adventure and then personalises the experiences they have based on these interactions and the data collected, with specific AI and analytics working behind the scenes to enhance the overall affect.

“It begins with a real-time game-driven attraction, using onboard interactive devices to put control in the hands of the guest,” continues Cliff. “However, as guests leave the ride for the first time, there are a number of ways that the adventure continues to play out around the park. This includes through tracking technologies with no visible guest engagement required, therefore making the experience frictionless, through phone apps with AR experiences and physical devices utilised throughout the park. These all allow gameplay to continue throughout the day and even afterwards at home, triggering complex multi-threaded narratives that continue the guest’s journey as the story unfolds.”

Guests must solve puzzles, find clues in physical locations to unlock achievements and ‘level-up’ and engage with physical entities, or even cast members, before returning to the starting point, where the experience on the dark ride will have evolved to reflect their progress, making it a unique attraction all over again.

“Ride and Realm is a near limitless experiential platform that is always different, truly re-ridable, and scalable. Whatever guests do within the ride or across the whole park has a real-time impact on their adventure as it unfolds before them. This is more than just gamification and non-linearity; this is letting guest control and determine their own destiny whilst being at the heart of a multidimensional and compelling narrative.

“Holovis is now working with clients who want the capability expanding further so that all park-wide media, both on and off their rides, reacts differently for every individual, depending on where they are in their game and the evolving storyline. This is a true revolution in theme park-wide personalisation. This is what creates memories that guests will talk about for years to come,” says Cliff. “In this age of social media and the increasing demand for everything to be connected, this solution results in highly rich content being shared by guests continuously throughout their journey, further supporting and enhancing the parks social communications and brands.”

Technology driven
Behind the scenes, Holovis’s team of software engineers has been developing advanced data capture and artificial intelligence analytics, as part of the Extended Experience platform, that allow the story to become personalised to each guest based on their physical, intellectual and emotional reactions.

“We can now use our tracking technologies to measure reactions in highly personalised ways, with patents pending around our latest solutions. Artificial intelligence is being used to understand emotional responses from our audiences and to further adapt the story and the intensity of the attraction to their own preference. Our machine-learning systems are also being applied to interactivity platforms in order to learn about people’s responses, so we can, for example, alter the difficultly of the gameplay to keep them involved and engaged based on their individual skills and abilities, making the attraction far more inclusive for all.”

Cliff says: “This is the power of real-time-everything and we’re just at the beginning of telling this story.”

The graphic shows how a guest would experience Ride and Realm technology
Ride and Realm is an interactive extended ride experience from Holovis
It’s about creating memories, says Holovis’s Peter Cliff
COMPANY PROFILE
seeper

seeper was founded in 1998 by Evan Grant and over the past 20 years has innovated in the use of [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

nWave Pictures - Birds of a Feather 4D Trailer
Flying south for winter, straitlaced bird BRIAN is unexpectedly knocked out the sky by overweight, loudmouthed pelican DEL. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Red Raion - VR/5D Films Showreel 2016 – Red Raion
The innovative fun climbing concept – Clip 'n Climb
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

18-21 Jun 2018

MuseumNext Europe

tbc, London, United Kingdom
02 Jul 2018

London Venues Summit

Hilton London Canary Wharf, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

13 Jun 2018 issue 106


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
Promotional feature
Holovis - Getting personal with Holovis

Imagine all on-and-off-ride media across a park was able to independently tailor every individual’s story, depending on where they are and the choices they make – and even their emotional responses. Holovis is delivering this revolutionary approach to park-goers

The attractions industry is being transformed by the use of storytelling and innovation to create some of the most immersive and narrative-driven experiences visitors have ever seen. Since the rise in popularity of media-based attractions, the ability to put guests at the heart of a powerful narrative and take them on adventures has changed guest expectations and boosted demand for significantly better all-immersive, multi-sensory attractions. They want engaging and unique experiences, not just a thrill.

Experience design firm Holovis knows this only too well and has been developing a recipe for taking immersive storytelling a step further by giving guests the ability to experience their own personalised interactions and engagements – and the secret to this lies in real-time technology.

“Real-time technology is driven by content rendered live from a game engine, rather than having a pre-rendered film with a fixed path and narrative that it always follows,” explains Peter Cliff, creative director at Holovis. “This opens up a whole new world for guests, allowing them to interact and influence connected experiences throughout a venue, not just at one specific attraction or experience. Each guest has their own journey and based on the decisions they make or paths they choose to take, the world around them reacts differently each time, every time.

“Unlike a game that plays out on a second screen, be that a computer, phone or in VR, the compelling approach Holovis delivers, through our Extended Experience platform, is having this take place in a real-world setting with physical objects and real-time media reacting differently for each guest based on their own interactions as well as the data collected.”

Ride and Realm
Holovis brought its Extended Experience technology to the traditional dark ride attraction to create Ride and Realm (R&R), the world’s first guest and data driven real-time dark ride attraction. R&R gives guests the ability to choose their own adventure and then personalises the experiences they have based on these interactions and the data collected, with specific AI and analytics working behind the scenes to enhance the overall affect.

“It begins with a real-time game-driven attraction, using onboard interactive devices to put control in the hands of the guest,” continues Cliff. “However, as guests leave the ride for the first time, there are a number of ways that the adventure continues to play out around the park. This includes through tracking technologies with no visible guest engagement required, therefore making the experience frictionless, through phone apps with AR experiences and physical devices utilised throughout the park. These all allow gameplay to continue throughout the day and even afterwards at home, triggering complex multi-threaded narratives that continue the guest’s journey as the story unfolds.”

Guests must solve puzzles, find clues in physical locations to unlock achievements and ‘level-up’ and engage with physical entities, or even cast members, before returning to the starting point, where the experience on the dark ride will have evolved to reflect their progress, making it a unique attraction all over again.

“Ride and Realm is a near limitless experiential platform that is always different, truly re-ridable, and scalable. Whatever guests do within the ride or across the whole park has a real-time impact on their adventure as it unfolds before them. This is more than just gamification and non-linearity; this is letting guest control and determine their own destiny whilst being at the heart of a multidimensional and compelling narrative.

“Holovis is now working with clients who want the capability expanding further so that all park-wide media, both on and off their rides, reacts differently for every individual, depending on where they are in their game and the evolving storyline. This is a true revolution in theme park-wide personalisation. This is what creates memories that guests will talk about for years to come,” says Cliff. “In this age of social media and the increasing demand for everything to be connected, this solution results in highly rich content being shared by guests continuously throughout their journey, further supporting and enhancing the parks social communications and brands.”

Technology driven
Behind the scenes, Holovis’s team of software engineers has been developing advanced data capture and artificial intelligence analytics, as part of the Extended Experience platform, that allow the story to become personalised to each guest based on their physical, intellectual and emotional reactions.

“We can now use our tracking technologies to measure reactions in highly personalised ways, with patents pending around our latest solutions. Artificial intelligence is being used to understand emotional responses from our audiences and to further adapt the story and the intensity of the attraction to their own preference. Our machine-learning systems are also being applied to interactivity platforms in order to learn about people’s responses, so we can, for example, alter the difficultly of the gameplay to keep them involved and engaged based on their individual skills and abilities, making the attraction far more inclusive for all.”

Cliff says: “This is the power of real-time-everything and we’re just at the beginning of telling this story.”

The graphic shows how a guest would experience Ride and Realm technology
Ride and Realm is an interactive extended ride experience from Holovis
It’s about creating memories, says Holovis’s Peter Cliff
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS