How is your job going to change?
I’m fortunate to be taking on the leadership at such an opportune time. Under Gord’s direction, we’ve never been stronger and together we’ve built a recognised brand in the industry. We’re proud of the industry relationships we’ve fostered over the years.
As executive vice president, I’ve been involved in every aspect of our business and in serving our clients and giving them the best design possible. I might be kidding myself a little to think there won’t be a lot that changes as president and CEO.
Working for a company that’s nimble and is continually challenged by change excites me on a daily basis. I’ve yet to experience a “groundhog day” at FORREC. This industry is always evolving, and it’s going to be my job to navigate what’s ahead.
What have you learned from Gord that you will be consciously taking forward with you and building on?
Gord is a leader who isn’t afraid to ask the difficult questions, to challenge the status quo. He always asks what we could do to make things better. I plan to take a page from his playbook and work with our teams in the same way, challenging them to always look at things differently, without a one size fits all approach.
Are there any areas of the business you want to change?
FORREC’s mission statement is one I stand behind: we create places that make the people who visit them, own them and design them very happy. This is core of who we are and how we approach our business.
My focus will be on delivering this in every aspect of our business by continuing to design environments that offer engaging experiences and memorable moments for families to enjoy. I want to ensure that we deliver the high-quality service we’ve built our reputation on to help our clients maximise their business opportunities.
How we execute on that changes according to the evolving marketplace. Our sectors of work are created in response to where we see the opportunities. I plan to remain flexible as we go forward because this makes good business sense.
For the team, I’ll to continue to support their professional and personal growth.
Whether it’s education classes, touring benchmark attractions or letting go at any of our teambuilding events -- it all matters. It’s rewarding to participate in the development of people and seeing them stretch out of their comfort zones.
What do you like about working in this industry?
Put simply, it’s the people. Seeing how happy guests are when they go to a project we’ve designed is very rewarding.
I also really value the friends and colleagues I’ve worked with: the owners, operators, consultants and our team.
In your 25 years at FORREC, the themed entertainment industry has changed a lot. What big changes have affected you?
The “we to me” cultural shift has impacted the industry far more than I expected. The balance between what you can experience at home versus a destination experience is eroding. We’re moving away from the shared experience to a more individualistic one.
We spend less time being in the moment with family or friends to share and talk about the experience. There are many distractions that people plug into to occupy their time. Designers are now having to compete with all these changes.
I think about this a lot, how we can encourage being part of the group experience. Technology, specifically the smartphone, will continue to impact our industry. It’s how we use them that impacts how we share time with others. Possibly this is being nostalgic, but I believe this is fundamental to our belonging and, yes, having fun. Sharing the experience in person, with another person, is half the fun.
Where do you see the next big developments in the industry?
Technology for the sake of technology is not sustainable. Technology that helps tell a story or makes the experience more authentic or engaging is more interesting as a goal, and more easily operationalised.
Recognisable IP in emerging markets continues to be a much sought after goal for many of our clients. The benefits of having an immediate impact through brand recognition is undeniable. I also see great potential in understanding how these brands are experienced in the specific market and how they can be celebrated within the framework of the local culture. I’m excited about where this is going and how we can help our clients and the IPs looking for development opportunities realise their potential.