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Apps and audio guides
Mobile communications

In this apps and audioguides round up we look at the latest technology making visitor experiences an interactive multimedia affair

By Kate Corney | Published in Attractions Management 2014 issue 1

Podcatcher for Walker Art

The National Museum Liverpool, UK and Guide ID teamed up for a new project at the Walker Art Gallery. It uses Guide ID’s new Podcatcher P300 audioguide to offer an audio tour of the highlights of the art gallery. The audioguide has improved battery life, design and better sound quality. The Podcatcher P300 is also set up to offer new features, including email marketing and advanced visitor research. The new-style Podcatcher also has a hearing aid feature, which can connect with hearing aid loops, which is being used at the gallery to offer an equal experience to as many visitors as possible.

The Walker Art Gallery is also using other tools on the Guide ID platform, for instance, the system automatically collects data on how it is being used by its visitors. Visitors also take a 12-question survey at the end of the tour. The results are then available via the online Content Management System, which is updated every day and the content can be customised. The gallery is using this flexibility to introduce promotional messages through the guide about its other sites and services including the shop, the café and special events. It also promoted a future exhibition, David Hockney: Early Reflections with a message: “If you like Hockney’s work, come back for our exhibition ‘David Hockney: Early reflections’. It’s about his work in the 1960s and 70s. It’s at the Walker from 11th October 2013”.
The David Hockney exhibition is also using the new Podcatcher to offer an audio tour and to carry out visitor research and evaluation.

Guide ID is also planning to launch apps for IOS and Android as part of the tours. The free Podcatcher App will let visitors choose content from a list, numbers on a keypad and via QR-code scanning. Visitors using the app will also be able to see other museums and sites where they can use it. The app will not require WiFi or an internet connection during the tour and there will be a text overlay feature for hearing impaired visitors.

attractions-kit.net keyword: guideid

 



The Hockney exhibition is using the new Podcatcher for visitor research
 


Visitors enjoy all the highlights of the Walker Art Gallery via Podcatcher
 
Catching butterflies

Visitors to the Academy of Natural Sciences of Drexel University, US, can experience the museum in a fun, new way through their smartphones. Located in Philadelphia’s Parkway Museums District, the Academy features four floors of interactive exhibits, including dinosaur skeletons, a tropical garden filled with live butterflies, live animals to touch and historic dioramas of global habitats.

The free interactive app called ANS Explore! engages visitors on a quest to uncover hidden secrets and earn virtual badges while making discoveries. The app guides visitors on a quest to find ‘escaped’ butterflies throughout the museum. Players scan the butterfly-shaped QR codes to earn badges and unlock interesting information about the animals, habitats and other features of twhe exhibits. The app also offers butterfly illustrations to colour in, as well as a butterfly-catching game that visitors can play anywhere. ANS Explore! was created by students at Drexel University’s Antoinette Westphal College of Media Arts & Design. Developer Daniel Barboni, an undergraduate in the Digital Media program, says the team designed the app to be updated and adjusted as exhibits change.

The current theme of the hunt of capturing escaped butterflies correlates with the Academy’s Butterflies! exhibit.“The goal is to get kids and parents to explore more of the academy and learn things they might not have known,” Barboni says.
ANS Explore! is for Android and iOS operating systems and can be downloaded at the AppStore or GooglePlay.

attractions-kit.net keyword: drexel

 



The free app guides visitors on a quest to find ‘escaped’ butterflies around the museum
The Silverwood App

Bar-Z, the mobile app development company, has created a mobile app for guests visiting the Silverwood Theme Park and Boulder Beach Water Park, US.
Designed to inform and guide visitors, the app also acts as digital promotion of the park, which features more than 65 rides, slides, shows and attractions. The Silverwood App provides access to everything in Silverwood, Boulder Beach, and Scarywood. It acts as a tool for pre-trip planning and as a personal in-park tour guide.

The app includes an interactive custom map of the park that indicates the user’s current location and shows closest points of interest. Video, images and descriptions of each attraction are designed to entice and educate visitors. Social media integration and a digital postcard feature offer guests the opportunity to share their park experience on Facebook and Twitter. Deals and events listings help guests stay up-to-date with the park event calendar and new promotional offerings.

Bar-Z’s software-as-a-service offer includes a Content Management System to enter, edit and host app content that’s streamed to both iPhone/iPad and Android apps. Bar-Z handled all the app development, publishing to the app stores and ongoing app maintenance to implement operating system updates and new features. The app is on free download for iPhone and iPads, and Android Smartphone and tablet devices.

attractions-kit.net keyword: barz

 



The Silverwood App acts as a personal in-park tour guide for visitors, pointing them to the nearest points of interest
App tracks Pompeii’s devastation

Apadmi’s app for the British Museum, UK allows guests to access information on the Life and Death in Pompeii and Herculaneum exhibition.

Available on iOS and Android on some devices, it is designed to let visitors explore Pompeii and Herculaneum using street maps of the areas, with key objects featured in the exhibition plotted on the maps. The app also includes insights into what life was like along the themes of urban context, commerce, religion and beliefs, wealth and status, grooming and adornment, relaxation, entertainment, and food and drink.

Each theme has an exclusive video introduction by the exhibition curator, Paul Roberts. Experts in Roman history, including Mary Beard and Andrew Wallace-Hadrill from Cambridge and Amanda Claridge, professor of Roman Archaeology at Royal Holloway, share their insights and shed light on what life was like in Roman cities. Specially recorded excerpts from the first-hand account of Pliny the Younger, who witnessed the eruption of Mount Vesuvius in AD79, provide the narrative in an immersive soundscape that brings the animation to life and illustrates how the two cities and their inhabitants met their end.
There is also a timeline showing the devastating progress of Vesuvius in the 24 hours of the eruption where users can tap information points to find out more.

attractions-kit.net keyword: apadmi

 



The app helps transport visitors back to the time of Pompeii and Herculaneum
Imagineear sends in the cavalry

Imagineear has developed an interactive audioguide for the Household Cavalry museum, UK, set to re-open in April 2014 following redevelopment.

Imagineear created a touchscreen guide using its personal multimedia MPtouch tablet, which visitors collect from reception to guide them on a journey through the operational and ceremonial activities of the regiment.
Listening to the guide with headphones provided by Imageinear, visitors interact with the screen to explore the long history of the regiment since its formation under Charles II, understand the importance of the ceremonial activity alongside operational campaigns, and listen to first-hand accounts of modern warfare.

At 23 points throughout the museum, visitors are invited to immerse themselves in the stories of the objects they are looking at. They can view a camel saddle while watching original footage of the Household Cavalry riding camels during the early 20th century. They can listen to a first-hand account of the 1982 Hyde Park bombing in front of the helmet of Trooper Simon Tipper, who was killed in the attack. While studying the tiny piece of paper it was written on, guests can hear the Riot Act read to them, as it was by the Household Cavalry. The guide prioritises the stories that make up the cavalry’s heritage, and is available in multiple languages.

attractions-kit.net keyword: imagineear

 



At 23 points in the museum, visitors can immerse themselves in the stories of the objects on display
Storytime with Charles Dickens

Acoustiguide has launched its new Acoustiguide Mobile application at the Charles Dickens Museum, London, UK. A popular visitor attraction at Christmas, opening even on Christmas Day, Acoustiguide launched eight tours at the museum.

The Charles Dickens Museum is the first UK client to have the new Acoustiguide Mobile application available on-site. The tours include an English adult tour, children’s tour, a storytelling tour, and multiple language versions as well as a tour for the visually-impaired, which is delivered on Acoustiguide’s Opus equipment. The tour is narrated by Ollie Dickens, Dickens’ great, great, great grandson, and includes unscripted interviews with Michael Slater, who wrote Dickens’ biography. Further additional content was added to the tour in January and released on the App Store.

Acoustiguide has also provided iPod Touch players in specially-designed robust cases for visitors to hire on-site.

attractions-kit.net keyword: acoustiguide

 



Users can listen to narration by Dickens’ great, great, great grandson
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Jobs . News . Products . Magazine
Apps and audio guides
Mobile communications

In this apps and audioguides round up we look at the latest technology making visitor experiences an interactive multimedia affair

By Kate Corney | Published in Attractions Management 2014 issue 1

Podcatcher for Walker Art

The National Museum Liverpool, UK and Guide ID teamed up for a new project at the Walker Art Gallery. It uses Guide ID’s new Podcatcher P300 audioguide to offer an audio tour of the highlights of the art gallery. The audioguide has improved battery life, design and better sound quality. The Podcatcher P300 is also set up to offer new features, including email marketing and advanced visitor research. The new-style Podcatcher also has a hearing aid feature, which can connect with hearing aid loops, which is being used at the gallery to offer an equal experience to as many visitors as possible.

The Walker Art Gallery is also using other tools on the Guide ID platform, for instance, the system automatically collects data on how it is being used by its visitors. Visitors also take a 12-question survey at the end of the tour. The results are then available via the online Content Management System, which is updated every day and the content can be customised. The gallery is using this flexibility to introduce promotional messages through the guide about its other sites and services including the shop, the café and special events. It also promoted a future exhibition, David Hockney: Early Reflections with a message: “If you like Hockney’s work, come back for our exhibition ‘David Hockney: Early reflections’. It’s about his work in the 1960s and 70s. It’s at the Walker from 11th October 2013”.
The David Hockney exhibition is also using the new Podcatcher to offer an audio tour and to carry out visitor research and evaluation.

Guide ID is also planning to launch apps for IOS and Android as part of the tours. The free Podcatcher App will let visitors choose content from a list, numbers on a keypad and via QR-code scanning. Visitors using the app will also be able to see other museums and sites where they can use it. The app will not require WiFi or an internet connection during the tour and there will be a text overlay feature for hearing impaired visitors.

attractions-kit.net keyword: guideid

 



The Hockney exhibition is using the new Podcatcher for visitor research
 


Visitors enjoy all the highlights of the Walker Art Gallery via Podcatcher
 
Catching butterflies

Visitors to the Academy of Natural Sciences of Drexel University, US, can experience the museum in a fun, new way through their smartphones. Located in Philadelphia’s Parkway Museums District, the Academy features four floors of interactive exhibits, including dinosaur skeletons, a tropical garden filled with live butterflies, live animals to touch and historic dioramas of global habitats.

The free interactive app called ANS Explore! engages visitors on a quest to uncover hidden secrets and earn virtual badges while making discoveries. The app guides visitors on a quest to find ‘escaped’ butterflies throughout the museum. Players scan the butterfly-shaped QR codes to earn badges and unlock interesting information about the animals, habitats and other features of twhe exhibits. The app also offers butterfly illustrations to colour in, as well as a butterfly-catching game that visitors can play anywhere. ANS Explore! was created by students at Drexel University’s Antoinette Westphal College of Media Arts & Design. Developer Daniel Barboni, an undergraduate in the Digital Media program, says the team designed the app to be updated and adjusted as exhibits change.

The current theme of the hunt of capturing escaped butterflies correlates with the Academy’s Butterflies! exhibit.“The goal is to get kids and parents to explore more of the academy and learn things they might not have known,” Barboni says.
ANS Explore! is for Android and iOS operating systems and can be downloaded at the AppStore or GooglePlay.

attractions-kit.net keyword: drexel

 



The free app guides visitors on a quest to find ‘escaped’ butterflies around the museum
The Silverwood App

Bar-Z, the mobile app development company, has created a mobile app for guests visiting the Silverwood Theme Park and Boulder Beach Water Park, US.
Designed to inform and guide visitors, the app also acts as digital promotion of the park, which features more than 65 rides, slides, shows and attractions. The Silverwood App provides access to everything in Silverwood, Boulder Beach, and Scarywood. It acts as a tool for pre-trip planning and as a personal in-park tour guide.

The app includes an interactive custom map of the park that indicates the user’s current location and shows closest points of interest. Video, images and descriptions of each attraction are designed to entice and educate visitors. Social media integration and a digital postcard feature offer guests the opportunity to share their park experience on Facebook and Twitter. Deals and events listings help guests stay up-to-date with the park event calendar and new promotional offerings.

Bar-Z’s software-as-a-service offer includes a Content Management System to enter, edit and host app content that’s streamed to both iPhone/iPad and Android apps. Bar-Z handled all the app development, publishing to the app stores and ongoing app maintenance to implement operating system updates and new features. The app is on free download for iPhone and iPads, and Android Smartphone and tablet devices.

attractions-kit.net keyword: barz

 



The Silverwood App acts as a personal in-park tour guide for visitors, pointing them to the nearest points of interest
App tracks Pompeii’s devastation

Apadmi’s app for the British Museum, UK allows guests to access information on the Life and Death in Pompeii and Herculaneum exhibition.

Available on iOS and Android on some devices, it is designed to let visitors explore Pompeii and Herculaneum using street maps of the areas, with key objects featured in the exhibition plotted on the maps. The app also includes insights into what life was like along the themes of urban context, commerce, religion and beliefs, wealth and status, grooming and adornment, relaxation, entertainment, and food and drink.

Each theme has an exclusive video introduction by the exhibition curator, Paul Roberts. Experts in Roman history, including Mary Beard and Andrew Wallace-Hadrill from Cambridge and Amanda Claridge, professor of Roman Archaeology at Royal Holloway, share their insights and shed light on what life was like in Roman cities. Specially recorded excerpts from the first-hand account of Pliny the Younger, who witnessed the eruption of Mount Vesuvius in AD79, provide the narrative in an immersive soundscape that brings the animation to life and illustrates how the two cities and their inhabitants met their end.
There is also a timeline showing the devastating progress of Vesuvius in the 24 hours of the eruption where users can tap information points to find out more.

attractions-kit.net keyword: apadmi

 



The app helps transport visitors back to the time of Pompeii and Herculaneum
Imagineear sends in the cavalry

Imagineear has developed an interactive audioguide for the Household Cavalry museum, UK, set to re-open in April 2014 following redevelopment.

Imagineear created a touchscreen guide using its personal multimedia MPtouch tablet, which visitors collect from reception to guide them on a journey through the operational and ceremonial activities of the regiment.
Listening to the guide with headphones provided by Imageinear, visitors interact with the screen to explore the long history of the regiment since its formation under Charles II, understand the importance of the ceremonial activity alongside operational campaigns, and listen to first-hand accounts of modern warfare.

At 23 points throughout the museum, visitors are invited to immerse themselves in the stories of the objects they are looking at. They can view a camel saddle while watching original footage of the Household Cavalry riding camels during the early 20th century. They can listen to a first-hand account of the 1982 Hyde Park bombing in front of the helmet of Trooper Simon Tipper, who was killed in the attack. While studying the tiny piece of paper it was written on, guests can hear the Riot Act read to them, as it was by the Household Cavalry. The guide prioritises the stories that make up the cavalry’s heritage, and is available in multiple languages.

attractions-kit.net keyword: imagineear

 



At 23 points in the museum, visitors can immerse themselves in the stories of the objects on display
Storytime with Charles Dickens

Acoustiguide has launched its new Acoustiguide Mobile application at the Charles Dickens Museum, London, UK. A popular visitor attraction at Christmas, opening even on Christmas Day, Acoustiguide launched eight tours at the museum.

The Charles Dickens Museum is the first UK client to have the new Acoustiguide Mobile application available on-site. The tours include an English adult tour, children’s tour, a storytelling tour, and multiple language versions as well as a tour for the visually-impaired, which is delivered on Acoustiguide’s Opus equipment. The tour is narrated by Ollie Dickens, Dickens’ great, great, great grandson, and includes unscripted interviews with Michael Slater, who wrote Dickens’ biography. Further additional content was added to the tour in January and released on the App Store.

Acoustiguide has also provided iPod Touch players in specially-designed robust cases for visitors to hire on-site.

attractions-kit.net keyword: acoustiguide

 



Users can listen to narration by Dickens’ great, great, great grandson
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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