Attractions Management - Merlin to open Legoland Discovery Centre in Canada...
24 Apr 2014 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
BLOG
PRODUCTS
ATTRACTIONS-KIT
SUBMIT NEWS
ADVERTISE
SUBSCRIBE
CONTACT US
Sign up for FREE ezine
Latest news

25 May 2012

Merlin to open Legoland Discovery Centre in Canada
BY Tom Walker



Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Monster attraction boosts Sesame Street park
Monster attraction boosts Sesame Street park   23 Apr 2014

Sesame Place, the US theme park based on long-running children’s show Sesame Street, will open an entirely new themed area next month – its largest ever renovation. The .... more>>
New attractions lead to record figures for Glasgow Science Centre
New attractions lead to record figures for Glasgow Science Centre   23 Apr 2014

Glasgow Science Centre has reaped the rewards of a busy 12 months of new collaborations and installations to achieve a .... more>>
US theme park first as solar energy powers Legoland Florida
US theme park first as solar energy powers Legoland Florida   23 Apr 2014

Legoland Florida ran completely on renewable solar energy yesterday (22 April) to mark Earth Day – the first theme park in the US .... more>>
Controversial Tiananmen Square museum opens this week
Controversial Tiananmen Square museum opens this week   23 Apr 2014

The world's first museum about the Tiananmen Square massacre is set to open in Hong Kong this week. Commemorating the .... more>>
Company profile


COST of Wisconsin Inc

The firm has since diversified into several related market segments.
View full profile>>

Catalogue gallery


Featured Supplier

Let your brand shine, whatever the weather

Let your brand shine, whatever the weather

StayDry is the UK's favourite promotional rainwear company and has been supplying Merlin Entertainments' Alton Towers, Chessington World of Adventures, Thorpe Park and Warwick Castle attractions for the past eight years. More>>




in this issue

• Olympic Park opens to public after £300m investment
• Disregard 'feelings' over obesity
• Bill Shankly hotel plans revealed



Latest jobs




Assistant Manager
Salary: Competitive
Location: Basildon, Essex
Company: The Original Bowling Company
People Engagement Officer
Salary: £14,500 - £16,000 pa
Location: Sidlesham West Sussex, United Kingdom
Company: RSPB
Wales Outdoor Enterprises Manager
Salary: £33,135 per annum
Location: Wales (Location flexible across the region), United Kingdom
Company: National Trust Wales
Visitor Experience Manager X 2
Salary: £Circa 30,000 per annum
Location: Kent & Surrey, United Kingdom
Company: National Trust
Diary dates
Powered by leisurediary.com




22-24 Apr 2014

Piscine Middle East

Abu Dhabi National Exhibition Centre, Abu Dhabi, United Arab Emirates


24-25 Apr 2014

Hotelier Summit Africa 2014

TBC, Casablanca, Morocco



Attractions Management magazine 2014 issue 1
Attractions Management
2014 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Merlin and the money men
Analyst Nigel Bland looks at how Merlin financed its way to the top More>>
  IAAPA 2013 show report: Industry Viewpoints
What were the hot topics and trends being discussed at the show? More>>


Attractions Management magazine 2013 issue 4

Attractions Management
2013 issue 4

View issue contents
View turning pages
Download PDF
  Ticketing: Entry points
How the latest systems can help increase visitor spend and encourage repeat visits More>>
  Augmented reality: Reality check
Blair Parkin debates if Google Glass and similar augmented reality devices are a technology fad or here to stay More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd