Attractions Management - Merlin to open Legoland Discovery Centre in Canada...
19 Nov 2017 Attractions Management: industry news and jobs
Sign up for FREE ezine
Latest news

25 May 2012

Merlin to open Legoland Discovery Centre in Canada
BY Tom Walker

Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.

Connect with
Attractions Management
View issue contents
Sign up:
Instant Alerts/zines

Print edition

News headlines
National Aquarium worth more than US$450m to Maryland’s economy, study shows
National Aquarium worth more than US$450m to Maryland’s economy, study shows   18 Nov 2017

The National Aquarium in Baltimore, Maryland, is the catalyst for US$455m (€386m, £345m) in economic activity across the state every year, a new study .... more>>
IAAPA 2017: Brass Ring winners announced
IAAPA 2017: Brass Ring winners announced   17 Nov 2017

IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements .... more>>
Museums Sheffield raises funds for dementia-friendly events
Museums Sheffield raises funds for dementia-friendly events   17 Nov 2017

Museums across Sheffield will help dementia sufferers to access cultural and social experiences through a series of special sessions planned for next .... more>>
Shaun the Sheep gets foothold in Japan's attractions market
Shaun the Sheep gets foothold in Japan's attractions market   17 Nov 2017

Aardman has opened two Shaun the Sheep Family Farms in Japan, with one in Osaka and one in the east coast city of Sendai, Miyagi Prefecture. The FECs .... more>>
Company profile

Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeholders.

View full profile>>

Catalogue gallery

in this issue

• Pure Gym sold to US investors LGP
• 1Rebel secures £6.6m for expansion
• Admiralty Arch set for hotel conversion

Latest jobs

Chief Executive
Salary: Competitive
Location: Bristol, United Kingdom
Company: Bristol Zoological Society
Visitor Experience and Site Support Manager
Salary: Competitive
Location: Woburn, United Kingdom
Company: Woburn Safari Park
Head of Marketing
Salary: Competitive
Location: Blackpool, United Kingdom
Company: Blackpool Tower
Centre Assistants - Lee Valley VeloPark
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Company: Vibrant Partnerships
Diary dates
Powered by

17-19 Nov 2017

SpaCE (Spas of Central Europe) Show

Radenci Spa & Health Resort, Radenci, Slovenia

20 Nov 2017

Awards for Hospitality Experience and Design (AHEAD) - EUROPE

Park Plaza, London, United Kingdom

Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Planetariums: Ten out of Ten
A planetarium upgrade at Telus World of Science in Canada is set to become the first to offer a 10K resolution experience More>>
  Ask an expert: Creating Your Own IP
With global IPs evermore present in parks, is there still room for original story worlds? We asked the experts More>>

Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

View issue contents
View turning pages
Download PDF
  Touring exhibitions: Downton to Business
Downton Abbey has gone from the small screen to the global exhibition stage. Take a look behind the scenes More>>
  On the Cover: Yayoi Kusama
Japanese artist builds her own Museum More>>

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd