Attractions Management - Merlin to open Legoland Discovery Centre in Canada...
17 Feb 2018 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 May 2012

Merlin to open Legoland Discovery Centre in Canada
BY Tom Walker



Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Leisure Opportunities is doing an apprenticeship survey – take part!
Leisure Opportunities is doing an apprenticeship survey – take part!   15 Feb 2018

To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey on the industry’s needs and appetites .... more>>
Esme Ward becomes first female director of Manchester Museum
Esme Ward becomes first female director of Manchester Museum   16 Feb 2018

Manchester Museum has announced the appointment of a new director, marking the first woman to hold the position in the institution’s 125-year history. .... more>>
Government ruling allows expanded tourism funding for Florida attractions
Government ruling allows expanded tourism funding for Florida attractions   16 Feb 2018

Florida’s government has approved changes to its tourism laws, green-lighting changes to its bed tax rules to expand use of the fund for enhancing .... more>>
Paul Noland resigns after five years at helm of IAAPA
Paul Noland resigns after five years at helm of IAAPA   16 Feb 2018

Paul Noland, president and CEO of global attractions association IAAPA, is stepping down from the role – a position he has held since January 2013. .... more>>
Company profile


DJW

This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu.

View full profile>>

Catalogue gallery






in this issue

• Sport report omits Healthy Pupil cuts
• YourZone45 to ramp up expansion plans
• Robers plans boutique gym at Langley



Latest jobs




General Manager
Salary: Competitive
Location: York, UK
Company: Continuum Attractions
Activity Instructor
Salary: Competitive
Location: London, UK
Company: Girlguiding UK
Tour Operations Manager
Salary: Competitive Salary
Location: Wembley, UK
Company: The Football Association
Tour Operations Executive
Salary: Competitive Salary
Location: Wembley, UK
Company: The Football Association
Diary dates
Powered by leisurediary.com

25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom


25-26 Feb 2018

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Ask an expert: Creating Your Own IP
With global IPs evermore present in parks, is there still room for original story worlds? We asked the experts More>>
  Expos: Pure Energy
BRC’s Christian Lachel reflects on the recent expo in Astana, Kazakhstan, and shares his takeaways for Expo 2020 Dubai More>>


Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

View issue contents
View turning pages
Download PDF
  Touring Exhibitions: Eddie Newquist
Eddie Newquist, executive vice president of exhibitions and events creator GES, talks about the growing sector More>>
  Show report: Rising Tide
A look at the inaugural TIDE conference, which promotes the role of AV in the delivery of a compelling story More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd