Attractions Management - Merlin to open Legoland Discovery Centre in Canada...
23 Sep 2014 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
BLOG
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 May 2012

Merlin to open Legoland Discovery Centre in Canada
BY Tom Walker



Attractions operator Merlin has announced plans to build its first ever attraction in Canada - a CA$12M (US$12m, 9.3m euro, £7.5m) Legoland Discovery Centre.

The attraction is due to open in early 2013 at Vaughan Mills, a mixed-use complex owned and operated by Ivanhoé Cambridge.

The site will provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; LEGO-themed rides; and special party rooms for birthdays and other celebrations.

Also included will be the popular MINILAND exhibit, found in every Legoland Discovery Centre and Legoland Resort Theme Park.

According to Glenn Earlam, managing director of Merlin's Midway Attractions Operating Group, the new attraction at Vaughan Mills underlines Merlin's aggressive global growth plan - spearheaded by significant development in key cities throughout North America.

"We believe that Toronto, and particularly the City of Vaughan, which is already a popular destination for family visitors, is exactly the right location for us.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like the Discovery Centre, creates a whole new element to a family shopping day, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"Such projects play an important part in Merlin's future growth strategy for our 'midway' or indoor City Centre attractions."

Canada will be the 21st country in which Merlin has attractions.

The company has announced plans to open six new attractions during 2012, including four in the USA. It will also continue to invest in new experiences and improved customer service across its existing portfolio of 90 attractions.



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Construction begins on the new National Art Museum of China
Construction begins on the new National Art Museum of China   23 Sep 2014

Following a lengthy competition process ending in 2013, French architect Jean Nouvel and the Beijing Institute of Architectural Design (BIAD) have begun work on the .... more>>
Pakistani government announces first phase redevelopment of country's zoos and wildlife parks
Pakistani government announces first phase redevelopment of country's zoos and wildlife parks   22 Sep 2014

The Pakistani government has announced plans to upgrade facilities at Lal Sohanra National Park, Lahore Zoo and Safari Park to bring the visitor .... more>>
Skating to victory: Southbank Undercroft saved by boarders
Skating to victory: Southbank Undercroft saved by boarders   22 Sep 2014

Skateboarders in London’s South Bank Undercroft have won their 17-month battle to keep the space .... more>>
John Kerry leads call for protection of Iraqi and Syrian heritage sites
John Kerry leads call for protection of Iraqi and Syrian heritage sites   22 Sep 2014

US secretary of state John Kerry will be on-hand later today (22 September) to highlight the destruction of Iraq and Syria’s .... more>>
Company profile


Triotech

Triotech was established in 1999. It is privately owned by Ernest Yale, founder, president and CEO, and Jacques Drouin, chair.

View full profile>>

Catalogue gallery






in this issue

• Legal challenge leaves Spurs in stadium limbo
• Industry to rally for Fitness Day
• WHG snaps up Manchester's Lowry Hotel



Latest jobs




Welcome Host (Security) x 3
Salary: £23,140 - £26,030 p.a.
Location: London, United Kingdom
Company: City of London
Sales and Marketing Manager
Salary: c£25,000
Location: Weston-super-Mare, United Kingdom
Company: Parkwood Leisure
Operations Manager
Salary: Competitive
Location: Romford, United Kingdom
Company: Mecca Bingo
Main Stage Caller
Salary: Competitive
Location: Brierley Hill, Dudley, United Kingdom
Company: Mecca Bingo
Diary dates
Powered by leisurediary.com




20-23 Sep 2014

SPATEC Middle East 2014

Mina Seyahi Complex, Dubai, United Arab Emirates


20-23 Sep 2014

GSCA International Conference and Trade Show

Ontario Science Centre, Ontario, Canada



Attractions Management magazine 2014 issue 3
Attractions Management
2014 issue 3

View issue contents
View on turning pages
Download PDF
  Web gallery:
A source of attractions services More>>
  Museums: Virtual Visits
Europe’s biggest museum conference looks at how technology and the digital revolution can enhance the attraction. We report from the event in Newcastle, UK More>>


Attractions Management magazine 2014 issue 2

Attractions Management
2014 issue 2

View issue contents
View turning pages
Download PDF
  Advertisement feature: EAS 2014
The exhibitors reveal what they’ll be showcasing at EAS in September and what the hot topics of conversation will be More>>
  3D/4D/5D: IMERSA
A review of the fifth annual IMERSA conference held in Denver, Colorado More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd