Attractions Management - Merlin to open two new attractions in Oberhausen, Germany...
02 Sep 2014 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
BLOG
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

17 May 2012

Merlin to open two new attractions in Oberhausen, Germany
BY Tom Walker



Image: Merlin already operates a Sea Life at the site

Visitor attractions operator Merlin Entertainments will invest 15m euro (US$19m, £12m) in developing two new attractions at the CentrO mixed-used complex in Oberhausen, Germany.

Merlin already operates a Sea Life centre at the complex - Germany's largest shopping centre - but is now planning to open its first ever Ocean Adventure Park at the site, as well as a new Legoland Discovery Centre.

Both attractions are scheduled to open by April 2013 and Ocean Adventure Park will be built on the site of the old CentrO.Park amusement park, which closed in 2010. Merlin secured the management of the site in March 2011.

The new attraction will operate as an extension to Merlin's existing Sea Life aquarium, and according to Glenn Earlam, managing director of Merlin's Midway Attractions, will "take the marine experience to the next stage".

"This is a major investment for Merlin but one in which we have enormous confidence," Earlam said.

"Our creative colleagues in Merlin Magic Making have come up with some exceptional ideas for the new Ocean Adventure Park, which cannot fail to please."

He added that the location was perfect for Merlin to operate all three attractions.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like these, creates a whole new element to a family day out, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"We are particularly delighted to be so closely associated with CentrO Mall, which has all these elements. Such projects also play an important part in Merlin's future growth strategy for our 'midway' or indoor city centre attractions."

The Legoland Discovery Centre in Oberhausen - Merlin's eighth worldwide and second in Germany - will replace the one currently operating in Duisburg.

According to the Earlam, the move to Oberhausen offers many significant benefits - such as the ability to offer joint ticket offers and other special activities to encourage visitors to visit all three attractions.

For more details on Merlin and its brands, click here to visit the company website



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Macedonia searches for national identity as capital undergoes controversial €500m cultural revamp
Macedonia searches for national identity as capital undergoes controversial €500m cultural revamp   01 Sep 2014

Macedonia’s capital of Skopje is undergoing a major revamp, but some are calling the controversial makeover – intended to attract .... more>>
Canadian Science Museum ad pulled from TV for being 'too violent'
Canadian Science Museum ad pulled from TV for being 'too violent'   01 Sep 2014

A new television advert for Vancouver, Canada’s, Science World Museum has been pulled from TV on the basis that the 30-second clip .... more>>
Saudi Arabia runs heritage training course to protect traditional architecture
Saudi Arabia runs heritage training course to protect traditional architecture   01 Sep 2014

A 60-day programme, conducted by Saudi Arabia’s National Urban Heritage Center (NUHC) and giving Saudi students comprehensive .... more>>
OVA Studio prototype brings the oceans to life with 3D Swimarium
OVA Studio prototype brings the oceans to life with 3D Swimarium   01 Sep 2014

A prototype design for an attraction, conceived by Hong Kong’s OVA Studio, could recreate the world’s oceans, using projected .... more>>
Company profile


nWave Pictures Distribution

nWave was founded in 1994 by filmmaker Ben Stassen and D&D Entertainment Group, an independent TV production company headed by Eric Dillens.

View full profile>>

Catalogue gallery


Featured Supplier

Wibit’s new range brings pools of all depths and sizes to life

Wibit’s new range brings pools of all depths and sizes to life

Wibit Sports, the market leader in inflatable water sports products, has recently introduced some great new products to cater for leisure pools of all different sizes and depths. More>>




in this issue

• Industry leaders rail at 'irresponsible' exercise claims
• Nuffield eyes further gym buyouts
• Volkswagen: camper van pop-up



Latest jobs




Commercial Mger: Retail,Catering,Visitor Reception
Salary: £23,732 - £24,500 pa (dependent on experience)
Location: Leominster, Herefordshire, United Kingdom
Company: National Trust
Sales and Marketing Manager
Salary: c£25,000
Location: Weston-super-Mare, United Kingdom
Company: Parkwood Leisure
Team Member / Senior Team Member
Salary: Competitive
Location: Sittingbourne, United Kingdom
Company: Mecca Bingo
Team Leader
Salary: Competitive
Location: Glasgow, United Kingdom
Company: Mecca Bingo
Diary dates
Powered by leisurediary.com




01-03 Sep 2014

4th International Conference on Qualitative Research in Sport and Exercise

Loughborough University, Loughborough, United Kingdom


02-04 Sep 2014

IOG Saltex

The Royal Windsor Racecourse, Windsor, United Kingdom



Attractions Management magazine 2014 issue 3
Attractions Management
2014 issue 3

View issue contents
View on turning pages
Download PDF
  Storytelling: Inside Story
Abu Dhabi’s Yas Waterworld draws on the local culture to create a narrative journey for its visitors. Atkins Global tells us about an innovative approach More>>
  Talking Point: Whose Museum Is It Anyway?
Five experts debate how museums can tackle the controversial issue of balancing the needs of the visitor with their curatorial responsibilities More>>


Attractions Management magazine 2014 issue 2

Attractions Management
2014 issue 2

View issue contents
View turning pages
Download PDF
  Museums: Beautiful minds
The founders of MoMath, the New York Museum of Mathematics, tell us how they're on a mission to get ordinary people to fall in love with maths More>>
  Ticketing: Convenience store
Gateway's Liesel Tarquini explains how mobile web stores can help generate additional revenue for attractions operators More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd