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NEWS
Merlin to open two new attractions in Oberhausen, Germany
POSTED 17 May 2012 . BY Tom Walker
Image: Merlin already operates a Sea Life at the site

Visitor attractions operator Merlin Entertainments will invest 15m euro (US$19m, £12m) in developing two new attractions at the CentrO mixed-used complex in Oberhausen, Germany.

Merlin already operates a Sea Life centre at the complex - Germany's largest shopping centre - but is now planning to open its first ever Ocean Adventure Park at the site, as well as a new Legoland Discovery Centre.

Both attractions are scheduled to open by April 2013 and Ocean Adventure Park will be built on the site of the old CentrO.Park amusement park, which closed in 2010. Merlin secured the management of the site in March 2011.

The new attraction will operate as an extension to Merlin's existing Sea Life aquarium, and according to Glenn Earlam, managing director of Merlin's Midway Attractions, will "take the marine experience to the next stage".

"This is a major investment for Merlin but one in which we have enormous confidence," Earlam said.

"Our creative colleagues in Merlin Magic Making have come up with some exceptional ideas for the new Ocean Adventure Park, which cannot fail to please."

He added that the location was perfect for Merlin to operate all three attractions.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like these, creates a whole new element to a family day out, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"We are particularly delighted to be so closely associated with CentrO Mall, which has all these elements. Such projects also play an important part in Merlin's future growth strategy for our 'midway' or indoor city centre attractions."

The Legoland Discovery Centre in Oberhausen - Merlin's eighth worldwide and second in Germany - will replace the one currently operating in Duisburg.

According to the Earlam, the move to Oberhausen offers many significant benefits - such as the ability to offer joint ticket offers and other special activities to encourage visitors to visit all three attractions.

For more details on Merlin and its brands, click here to visit the company website
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
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UK's Royal attractions had a bumper year in 2023
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Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
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NEWS
Merlin to open two new attractions in Oberhausen, Germany
POSTED 17 May 2012 . BY Tom Walker
Image: Merlin already operates a Sea Life at the site

Visitor attractions operator Merlin Entertainments will invest 15m euro (US$19m, £12m) in developing two new attractions at the CentrO mixed-used complex in Oberhausen, Germany.

Merlin already operates a Sea Life centre at the complex - Germany's largest shopping centre - but is now planning to open its first ever Ocean Adventure Park at the site, as well as a new Legoland Discovery Centre.

Both attractions are scheduled to open by April 2013 and Ocean Adventure Park will be built on the site of the old CentrO.Park amusement park, which closed in 2010. Merlin secured the management of the site in March 2011.

The new attraction will operate as an extension to Merlin's existing Sea Life aquarium, and according to Glenn Earlam, managing director of Merlin's Midway Attractions, will "take the marine experience to the next stage".

"This is a major investment for Merlin but one in which we have enormous confidence," Earlam said.

"Our creative colleagues in Merlin Magic Making have come up with some exceptional ideas for the new Ocean Adventure Park, which cannot fail to please."

He added that the location was perfect for Merlin to operate all three attractions.

"Our experience has shown that bringing together an exciting mix of retail, dining, and quality leisure attractions like these, creates a whole new element to a family day out, delivering significant incremental business to both the shopping centre, and to the area as a whole.

"We are particularly delighted to be so closely associated with CentrO Mall, which has all these elements. Such projects also play an important part in Merlin's future growth strategy for our 'midway' or indoor city centre attractions."

The Legoland Discovery Centre in Oberhausen - Merlin's eighth worldwide and second in Germany - will replace the one currently operating in Duisburg.

According to the Earlam, the move to Oberhausen offers many significant benefits - such as the ability to offer joint ticket offers and other special activities to encourage visitors to visit all three attractions.

For more details on Merlin and its brands, click here to visit the company website
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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