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17 Feb 2012

Finnish theme park to get first Angry Birds Land
BY Tom Walker

Särkänniemi theme park in Tampere, Finland will house the world's first Angry Birds-themed visitor attraction later this year.

The Angry Birds Land will be based on the popular mobile game which was developed by Finnish gaming company Rovio Entertainment.

Miikka Seppälä, chief executive of Särkänniemi said: "We wanted to create a unique themed area and associate it with a strong and well-known brand.

"The Angry Birds characters were born in Finland but known worldwide by people of all ages. This is a perfect fit for our Adventure Park."

No details were revealed on the exact content of the new attraction, but Seppälä confirmed that it would mix a number of elements, including rides, a gaming area and a 'Magic Place' where the physical and virtual worlds would "combine to create an interactive entertainment experience."

The attraction will be designed in collaboration between Särkänniemi, Rovio Entertainment and exhibition and attractions design company BDR Design.

The Angry Birds zone will open to the public on 28 April.

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