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07 Jan 2011

EDF Energy nets London Eye sponsorship
BY Pete Hayman

The attraction will be known as the EDF Energy London Eye

The attraction will be known as the EDF Energy London Eye

EDF Energy has secured the naming rights to the London Eye after agreeing a three-year deal with operator Merlin Entertainments.

The attraction is to be called EDF Energy London Eye once it reopens this month after its annual two-week maintenance programme.

Gareth Wynn, director of EDF's London 2012 programme, said: "We will be using our expertise as Britain's largest generator of low carbon electricity to help lower the carbon footprint of the London Eye.

"Merlin's expertise in providing a fantastic visitor experience will help us inspire people to do their bit for a more sustainable future."


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Attractions Management
2014 issue 4

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