SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


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Attractions Management - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
20 Sep 2017 Attractions Management: industry news and jobs
 
 
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10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
More Rawnet details


Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.


Supplier: Rawnet
Ascot Berkshire United Kingdom
We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Web: www.rawnet.com
More Rawnet details

Product news
EAS PREVIEW: ProSlide partners with Six Flags Fiesta Texas   19 Sep 2017

EAS PREVIEW: ProSlide partners with Six Flags Fiesta Texas

At this year’s Euro Attractions Show (EAS), ProSlide will showcase innovative new water rides that have recently been installed at Six Flags Fiesta Texas.

EAS PREVIEW: Vekoma to unveil new rollercoaster   19 Sep 2017

EAS PREVIEW: Vekoma to unveil new rollercoaster

At this year’s Euro Attractions Show (EAS), Vekoma will present Bermuda Blitz, an innovative new roller coaster.

Holovis hires new vice president of experience innovation   19 Sep 2017

Holovis hires new vice president of experience innovation

Virtual reality studio Holovis has appointed Howard Newstate as vice president of experience innovation.

EAS PREVIEW: Premier Rides to showcase new Hype coaster   18 Sep 2017

EAS PREVIEW: Premier Rides to showcase new Hype coaster

At this year’s Euro Attractions Show (EAS), Premier Rides will exhibit its new the Hype coaster, a high- tech, triple-launch coaster.

EAS PREVIEW: Walltopia to exhibit climbing walls   18 Sep 2017

EAS PREVIEW: Walltopia to exhibit climbing walls

At this year’s Euro Attractions Show (EAS), Walltopia Adventure will draw on its 19 years of experience as the biggest climbing walls manufacturer.

EAS PREVIEW: Intamin to debut LSM and Family Launch coasters   15 Sep 2017

EAS PREVIEW: Intamin to debut LSM and Family Launch coasters

At this year’s Euro Attractions Show (EAS), Intamin will Intamin will present several new products to celebrate 50 years of innovation and success.

EAS PREVIEW: OpenAire to share 28 years of expertise   15 Sep 2017

EAS PREVIEW: OpenAire to share 28 years of expertise

Visit OpenAire at this year’s Euro Attractions Show (EAS), to find out about retractable structures across Europe.

Jora Vision names Dr Pieter Cornelis as its new project strategy director 
  14 Sep 2017

Jora Vision names Dr Pieter Cornelis as its new project strategy director

Dutch experience design and production company Jora Vision has appointed Dr Pieter Cornelis as its new project strategy director.

Company profile


International Play Company

International Play Company was established in 1999. Iplayco Corporation Ltd is the owner and key stakeholder.

View full profile>>

Catalogue gallery






in this issue

• Tourism deal in 'common interest' of Europe
• TRIB3 set to open in Leeds and Moscow
• Luxury hotel included in Newcastle plan



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Attractions Management magazine 2017 issue 3
Attractions Management
2017 issue 3

View issue contents
View on turning pages
Download PDF
  Mystery shopper: Blue Planet
We went undercover at Disney’s newly launched $500m World of Avatar attraction More>>
  Zoos & aquariums: Sea Change
World aquariums join with the European Commission in the fight against marine litter More>>


Attractions Management magazine 2017 issue 2

Attractions Management
2017 issue 2

View issue contents
View turning pages
Download PDF
  Promotional feature: IDEATTACK
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