SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


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Attractions Management - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
20 Jan 2018 Attractions Management: industry news and jobs
 
 
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Product news

10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
More Rawnet details


Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.


Supplier: Rawnet
Ascot Berkshire United Kingdom
We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Web: www.rawnet.com
More Rawnet details

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The Art of Caviar immersive exhibition opens at Zürich Airport    19 Jan 2018

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Company profile


Technical Park

Since its foundation in 1980, Technical Park has been a family-owned company located in the north-east of Italy.

View full profile>>

Catalogue gallery






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Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Promotional feature: IDEATTACK
Changing the game in China with the Evergrande Fairytale Theme Park More>>
  Editor’s letter: Science of attraction design
Liz Terry shares her thoughts  More>>


Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

View issue contents
View turning pages
Download PDF
  Top team: Water Wonderland
Morgan’s Inspiration Island founder Gordon Hartman on his journey to open an “ultra accessible” waterpark More>>
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