SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


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Attractions Management - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
19 Nov 2017 Attractions Management: industry news and jobs
 
 
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Product news

10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
More Rawnet details


Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.


Supplier: Rawnet
Ascot Berkshire United Kingdom
We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Web: www.rawnet.com
More Rawnet details

Product news
IAAPA 2017 Exclusive: Frontgrid announces two new product launches   16 Nov 2017

IAAPA 2017 Exclusive: Frontgrid announces two new product launches

Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.

IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office   16 Nov 2017

IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office

High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.

Outdoor play brand Timbalaya seals first franchise deal with Kuwaiti firm   15 Nov 2017

Outdoor play brand Timbalaya seals first franchise deal with Kuwaiti firm

Timbalaya, the story-led adventure play IP, has announced its first project will be in Kuwait.

IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze   15 Nov 2017

IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze

Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.

Simworx to launch Mini-Flying Theatre at IAAPA 2017   10 Nov 2017

Simworx to launch Mini-Flying Theatre at IAAPA 2017

Simworx has expanded its range of media based dynamic attractions with the launch of the Mini Flying Theatre.

IAAPA PREVIEW: Brunswick to showcase Epicenter solution   10 Nov 2017

IAAPA PREVIEW: Brunswick to showcase Epicenter solution

At this year’s IAAPA Attractions Expo, Brunswick Bowling is promoting Epicenter, a way to bring authentic bowling to spaces with a smaller footprint.

IAAPA PREVIEW: Brogent to launch 'ultra-realistic' ocean VR experience   10 Nov 2017

IAAPA PREVIEW: Brogent to launch 'ultra-realistic' ocean VR experience

At this year’s IAAPA Attractions Expo, Brogent Technologies is launching Q-Ride, a new ride designed to simulate an ocean journey.

Holovis to launch ‘revolutionary’ ride concept at IAAPA 2017   09 Nov 2017

Holovis to launch ‘revolutionary’ ride concept at IAAPA 2017

Immersive experience design firm Holovis has announced that it will be showcasing a brand new ride concept at IAAPA 2017.

Company profile


NSC Creative

The company was founded in 2000 and is owned by the National Space Centre, UK.

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Catalogue gallery






in this issue

• Pure Gym sold to US investors LGP
• 1Rebel secures £6.6m for expansion
• Admiralty Arch set for hotel conversion



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17-19 Nov 2017

SpaCE (Spas of Central Europe) Show

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20 Nov 2017

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20-21 Nov 2017

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Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
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Meet the team behind Cairns Aquarium and reef research centre, dedicated to life of the adjoining Great Barrier Reef More>>
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Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

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