SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


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Attractions Management - Rawnet: Consumer Expectations: The Driving Force Behind Digital in Leisure
21 Jul 2017 Attractions Management: industry news and jobs
 
 
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10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

Supplier: Rawnet
More Rawnet details


Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.


Supplier: Rawnet
Ascot Berkshire United Kingdom
We digitally transform and future-proof businesses through insight driven, big picture thinking. Delivering sector defining technology, better customer engagement and increased business efficiencies.

Web: www.rawnet.com
More Rawnet details

Product news
Triotech partners with AMC for Fear the Walking Dead Survival   13 Jul 2017

Triotech partners with AMC for Fear the Walking Dead Survival

Triotech has partnered with American broadcasting company AMC to create a new attraction at the Fremont Street Experience in Las Vegas.

Picsolve announces collaboration with Merlin Entertainment   10 Jul 2017

Picsolve announces collaboration with Merlin Entertainment

Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.

Consumer Expectations: The Driving Force Behind Digital in Leisure   10 Jul 2017

Consumer Expectations: The Driving Force Behind Digital in Leisure

The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

Could interactive narratives be incorporated into visitor attractions?   05 Jul 2017

Could interactive narratives be incorporated into visitor attractions?

An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Holovis partners with E2M Technologies   04 Jul 2017

Holovis partners with E2M Technologies

Electric motion specialists E2M Technologies (E2M) have partnered with sensory experience design firm Holovis.

US$46m waterpark comes to North Carolina's Outer Banks   29 Jun 2017

US$46m waterpark comes to North Carolina's Outer Banks

A US$46m (€40.5m, £35.6m) waterpark development has opened its doors in the Outer Banks region of North Carolina.

Creative director Steve Boyd extends Kynren for upcoming season   27 Jun 2017

Creative director Steve Boyd extends Kynren for upcoming season

Kynren - An Epic Tale of England, a spectacular open air show will reopen for the 2017 season on 1 July 2017.

Tensator announces Emirates Air Line partnership   23 Jun 2017

Tensator announces Emirates Air Line partnership

Queue management specialist, Tensator has signed a contract with the Emirates Air Line cable car.

Company profile


Empex Watertoys

A pioneer in the industry, Empex Watertoys was established in 1986 to provide interactive watertoys which were non-existent at the time for existing wading pools.

View full profile>>

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Attractions Management magazine 2017 issue 2
Attractions Management
2017 issue 2

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Attractions Management magazine 2017 issue 1

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