NEWS
VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
POSTED 06 Feb 2018 . BY Tom Anstey
“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.

Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.

As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.

“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.

“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.

“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”

Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.

The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.

The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.

 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Attractions Management - VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018...
17 Feb 2018 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

06 Feb 2018

VisitBritain launches 'I Travel For' campaign in effort to break 40 million visitor mark in 2018
BY Tom Anstey

British tourism hit record numbers in 2017, with those figures projected to be topped this year

British tourism hit record numbers in 2017, with those figures projected to be topped this year

“I Travel For” is the new message from VisitBritain, which this week launched its tourism campaign for 2018 in a bid to reach record inbound figures.

Using a series of short films and storytelling to highlight the country’s most popular landmarks and attractions, and some of Britain’s less explored destinations, the digital campaign will be promoted through social media between February and April to the UK’s largest and most valuable inbound visitor markets.

As part of the global campaign, VisitBritain is working with a number of commercial partners, including BA and Expedia, targeting countries including Australia, France, Germany, the US and its high-spending markets in China, India and the Gulf region.

“Tourism is one of the UK’s most valuable export industries, driving economic growth and creating jobs right across Britain,” said VisitBritain chief executive Sally Balcombe.

“It's also a fiercely competitive global industry and we're seizing the opportunity to build on the strong growth we have seen, showcasing that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round.

“By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”

Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017. Spending by overseas visitors to the UK is forecast to reach £26.9bn (US$37.5bn, €30.3bn) in 2018, up 6.8 per cent on 2017.

The ‘I Travel For’ campaign is a continuation of VisitBritain’s ‘GREAT’ campaign, which has proved a roaring success since it launched in 2012 to draw visitors to the UK beyond the London Olympics that year.

The tourism market is currently valued at £127bn (US$177bn, €143bn) a year to the British economy, with the sector creating jobs and boosting economic growth across the UK.




Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Leisure Opportunities is doing an apprenticeship survey – take part!
Leisure Opportunities is doing an apprenticeship survey – take part!   15 Feb 2018

To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey on the industry’s needs and appetites .... more>>
Esme Ward becomes first female director of Manchester Museum
Esme Ward becomes first female director of Manchester Museum   16 Feb 2018

Manchester Museum has announced the appointment of a new director, marking the first woman to hold the position in the institution’s 125-year history. .... more>>
Government ruling allows expanded tourism funding for Florida attractions
Government ruling allows expanded tourism funding for Florida attractions   16 Feb 2018

Florida’s government has approved changes to its tourism laws, green-lighting changes to its bed tax rules to expand use of the fund for enhancing .... more>>
Paul Noland resigns after five years at helm of IAAPA
Paul Noland resigns after five years at helm of IAAPA   16 Feb 2018

Paul Noland, president and CEO of global attractions association IAAPA, is stepping down from the role – a position he has held since January 2013. .... more>>
Company profile


Alterface

With interactivity in our DNA, we excel in everything that requires visitors to act and react!

View full profile>>

Catalogue gallery






in this issue

• Sport report omits Healthy Pupil cuts
• YourZone45 to ramp up expansion plans
• Robers plans boutique gym at Langley



Latest jobs




General Manager
Salary: Competitive
Location: York, UK
Company: Continuum Attractions
Activity Instructor
Salary: Competitive
Location: London, UK
Company: Girlguiding UK
Tour Operations Manager
Salary: Competitive Salary
Location: Wembley, UK
Company: The Football Association
Tour Operations Executive
Salary: Competitive Salary
Location: Wembley, UK
Company: The Football Association
Diary dates
Powered by leisurediary.com

25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom


25-26 Feb 2018

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Attractions-kit.net: Product Innovation
Suppliers and designers tell the stories behind their latest product launches More>>
  Museums: Lights, Camera, Interaction!
Visitors demand evermore participatory attractions. In response, museums are evolving from passive experiences to immersive, interactive adventures More>>


Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

View issue contents
View turning pages
Download PDF
  Touring exhibitions: Downton to Business
Downton Abbey has gone from the small screen to the global exhibition stage. Take a look behind the scenes More>>
  Promotional feature: Simworx
Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd