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Bio-activated horror maze planned for UK in 2015
POSTED 22 Dec 2014 . BY Tom Anstey
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
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NEWS
Bio-activated horror maze planned for UK in 2015
POSTED 22 Dec 2014 . BY Tom Anstey
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
Interactive games company Slingshot, creators of the highly successful 2.8 Hours Later zombie experience, has revealed plans for a unique bio-activated horror maze to debut in the UK in 2015.

Themed around Robert Louis Stevenson's novel Jekyll and Hyde, the Jekyll 2.0 indoor horror maze will be formed around a matrix of rooms. Each room will have four doors and the aim of the game is for participants to find their way through this maze to a central point and out again. Somewhere in the maze is a monster players have to try to avoid.

To navigate the maze, technology that measure biometrics will enable users to activate the world around them using the body. For example, they can breathe on a door lock to unlock it, hold their breath to switch the lights on and off or raise their heartbeat to change the soundtrack. Guests rigged up with biosensors move through the maze using this technology, which is linked to a central system.

“We’re aiming for the ‘Playstation Generation’,” said Simon Evans, director of Slingshot, speaking to AM2. “Our core demographic used to be 25-34. It’s actually split now between 18-24 and 25-34. One thing that characterises them is that they all play games and they respond to game type things. So you give them missions, give them certain things, certain tools, certain weapons etc. We use those mechanics to create an attraction experience and our medium to long-term aim is to build a boutique theme park. Hyde is a step towards that.”

Slingshot is currently negotiating on the first venue for Jekyll 2.0, which is likely to be in either Bristol or Cardiff. The company is also planning a crowdfunding campaign to start in January with an opening date of October 2015. The first year costs to develop and build the attraction is an estimated £400,000 (US$625,000, €510,000).
The attraction will be themed around Robert Louis Stevenson's Jekyll and Hyde Credit: Slingshot
RELATED STORIES
First permanent Walking Dead attraction opens in Spain


AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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