NEWS
European visitors targeted with English coastline app
POSTED 11 Aug 2017 . BY Matthew Campelli
Interactive video technology will allow holidaymakers to create their own personalised digital itineraries when visiting the English coastline.

As part of the England’s Coast project, visitors will be able to use the technology select the areas of coastline they wish to visit, as well as destinations, retailers and attractions.

The app can also be used to book accommodation, activities and attractions, and specifically targets German, Dutch and French visitors.

England’s Coast has been led by the National Coastal Tourism Academy (NCTA) after the body received a £1m grant from VisitEngland’s Discover England Fund.

The fund, which will be distributed over a two-year period, has been 40 per cent match-funded by the NCTA and its partners from the public and private sector.

John Glen, the minister for arts, heritage and tourism, said England’s Coast was a “great example of how technology can be used to target key markets.”

VisitEngland chief executive Sally Balcombe added: “England’s Coast will develop and connect the coast, extend the season and target European markets, getting more people out exploring everything our coastline has to offer.”
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Attractions Management - European visitors targeted with English coastline app...
22 Oct 2017 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Aug 2017

European visitors targeted with English coastline app
BY Matthew Campelli

German, Dutch and French tourists will be targeted with the technology

German, Dutch and French tourists will be targeted with the technology

Interactive video technology will allow holidaymakers to create their own personalised digital itineraries when visiting the English coastline.

As part of the England’s Coast project, visitors will be able to use the technology select the areas of coastline they wish to visit, as well as destinations, retailers and attractions.

The app can also be used to book accommodation, activities and attractions, and specifically targets German, Dutch and French visitors.

England’s Coast has been led by the National Coastal Tourism Academy (NCTA) after the body received a £1m grant from VisitEngland’s Discover England Fund.

The fund, which will be distributed over a two-year period, has been 40 per cent match-funded by the NCTA and its partners from the public and private sector.

John Glen, the minister for arts, heritage and tourism, said England’s Coast was a “great example of how technology can be used to target key markets.”

VisitEngland chief executive Sally Balcombe added: “England’s Coast will develop and connect the coast, extend the season and target European markets, getting more people out exploring everything our coastline has to offer.”



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Disney offers first look at new Disney Springs NBA Experience
Disney offers first look at new Disney Springs NBA Experience   20 Oct 2017

Disney has unveiled new details about its upcoming NBA Experience at the operator’s Disney Springs leisure district in Orlando, Florida. Disney .... more>>
Pop-up attractions in London and LA to celebrate the art of Final Fantasy
Pop-up attractions in London and LA to celebrate the art of Final Fantasy   20 Oct 2017

A new pop-up experience opening in London and Los Angeles will celebrate the 30th anniversary of the Final Fantasy franchise from IP developer .... more>>
Museum of the Bible set to open as US$500m project nears completion
Museum of the Bible set to open as US$500m project nears completion   20 Oct 2017

Work is almost complete on a major new museum in Washington that will teach visitors about the Holy Bible. The US$500m (£380.52, €423.53) Museum of .... more>>
Liberty Science Center seeks US$25m funding for 25th birthday upgrade
Liberty Science Center seeks US$25m funding for 25th birthday upgrade   20 Oct 2017

The Liberty Science Center in Jersey City, New Jersey, has launched a fundraising campaign to raise US$25m (€21m, £19m) in celebration of its 25th .... more>>
Company profile


British Gas

Within our corporate division we currently work with a number of customers in the UK, incorporating private and public sector businesses. Within 2017 one of our core objectives is to increase our presence within the Sport, Leisure & Fitness sector.

View full profile>>

Catalogue gallery






in this issue

• UK Sport's decade of 'mega-events'
• Inactivity costs NHS Wales £35m a year
• Warwick Castle set for 80-bed hotel



Latest jobs




Chef Manager
Salary: Competitive
Location: Winchester, United Kingdom
Company: Marwell Wildlife
National Manager - Programmes and Events
Salary: Up to £30,000 pa
Location: Slimbridge, United Kingdom
Company: The Wildfowl and Wetlands Trust
Executive Assistant
Salary: Competitive
Location: Carlsbad, CA, United States
Company: Legoland
Retail Director
Salary: Competitive
Location: Carlsbad, CA, United States
Company: Legoland
Diary dates
Powered by leisurediary.com

07-29 Oct 2017

Dynamic Reformer Course

Ten Health & Fitness Hatton Garden, London, United Kingdom


20 Oct - 12 Nov 2017

World Leisure Expo

tbc, Hagzhou, China



Attractions Management magazine 2017 issue 3
Attractions Management
2017 issue 3

View issue contents
View on turning pages
Download PDF
  Analysis: Part 7 - Is it worth it?
In part of seven of this eightpart series, consultant David Camp has some tips on assessing whether a venture will make any money More>>
  Theme parks: Living, Breathing, Being Star Wars
Could the Star Wars hotel and themed zone be Disney’s ‘most experiential concept ever’? Plus, news from the D23 fan expo More>>


Attractions Management magazine 2017 issue 2

Attractions Management
2017 issue 2

View issue contents
View turning pages
Download PDF
  Theme parks: Speed Demons
PortAventura’s COO Mark Robinson on the company’s latest investment – Ferrari Land More>>
  Web gallery:
A source of attractions services More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd