NEWS
Japanese ‘spa-amusement’ park draws in the crowds
POSTED 10 Aug 2017 . BY Tom Walker
A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.

The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Attractions Management - Japanese ‘spa-amusement’ park draws in the crowds...
22 Feb 2018 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

10 Aug 2017

Japanese ‘spa-amusement’ park draws in the crowds
BY Tom Walker

The 'spamusement' park included a roller coaster filled with foam

The 'spamusement' park included a roller coaster filled with foam

A spa-themed amusement park, which first started as an internet campaign intended to promote the 2,000 onsens (or hot springs) in the Japanese city of Beppu, became a reality this month.

The existing Rakutenchi theme park in Beppu was “re-purposed” over a single weekend and renamed “Yu-Enchi” – a play on the words fun and spa – with a number of rides being transformed into having an onsen theme.

Riders on the park’s roller coaster were drenched in soapy foam before going out onto the track, a merry-go-round featuring bath tubs was introduced and a number of spa-themed group activities were organised around the park.

The park is a result of a tongue-in-cheek video – showing guests sitting in a roller coaster, waist deep in onsen water – launched by the mayor Beppu last year.

Mayor Yasuhiro Nagano promised to make the ‘spamusement park’ a reality if the video got one million views – which it did in the matter of days.

Beppu is famous for having more than 2,000 onsen – or hot springs – and the video was part of the mayor’s plans to promote the city as a wellness tourism destination.

Once the 1m view milestone had been hit, Nagano kept his promise and the city raised more than ¥33m ($US300,000) through crowdfunding alone in order to bring the park to life.

The park was opened for three days – from 29 July to 31 August – and attracted more than 12,000 visitors.

See the original video of the park below


The media attention created by the park and the viral campaign over the past year has seemingly worked, too.

In June, hotel giant InterContinentalGroup (IHG) announced that it would be opening its first ever onsen resort in Beppu in 2019.

The ANA InterContinental Beppu Resort & Spa will include a public onsen bath, spa and pool, and the 89 bedrooms will each feature their own private onsen with water from a local hot spring.



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Six Flags targets new waterpark acquisitions in 2018 following record year
Six Flags targets new waterpark acquisitions in 2018 following record year   21 Feb 2018

Six Flags is planning to increase its attractions portfolio in 2018, with the operator revealing discussions with a number of potential new partners .... more>>
Stirling Prize-winning Hastings Pier up for sale
Stirling Prize-winning Hastings Pier up for sale   21 Feb 2018

The RIBA Stirling Prize-winning Hastings Pier, designed by architecture studio dRMM, has been put up for sale. Property agent GVA has been .... more>>
Angry Birds World set to land in Qatar mall
Angry Birds World set to land in Qatar mall   20 Feb 2018

Location-based entertainment company Trimoo is bringing an Angry Birds World theme park to a shopping mall in Qatar. The popular Rovio IP has been .... more>>
Rem Koolhaas and OMA reveal renovation plans for Russia's largest museum
Rem Koolhaas and OMA reveal renovation plans for Russia's largest museum   20 Feb 2018

Rem Koolhaas and OMA’s plans to renovate the largest museum building in Russia have been unveiled. The New Tretyakov Gallery houses an extensive and .... more>>
Company profile


Holovis Attractions

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington.

View full profile>>

Catalogue gallery






in this issue

• Franchise deals heat up fitness market
• JD Gyms acquires Ben Dunne Gyms UK
• Pullman launches new sleep programme



Latest jobs




Educational Ranger
Salary: £8.82 Per Hour
Location: Wiltshire, UK
Company: Center Parcs Ltd
Activity Instructor
Salary: Competitive
Location: London, UK
Company: Girlguiding UK
Head Lifeguard/ Duty Officer
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Company: Brean Splash
Pool Manager
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Company: Brean Splash
Diary dates
Powered by leisurediary.com

25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom


25-26 Feb 2018

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Attractions Management magazine 2017 issue 4
Attractions Management
2017 issue 4

View issue contents
View on turning pages
Download PDF
  Interview: Jane Cooper
We talked to Jane Cooper, COO and president of Herschend Family Entertainment, about the company portfolio and all things Dollywood More>>
  New openings: Z is for Zeitz
The Thomas Heatherwick-designed Zeitz MOCAA, Africa’s first major modern art museum, has opened in Cape Town More>>


Attractions Management magazine 2017 issue 3

Attractions Management
2017 issue 3

View issue contents
View turning pages
Download PDF
  Touring exhibitions: What Goes on Tour
Ten of the best exhibitions inspired by film and TV, plus GES’s Eddie Newquist on the growing sector More>>
  Top team: Water Wonderland
Morgan’s Inspiration Island founder Gordon Hartman on his journey to open an “ultra accessible” waterpark More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd