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NEWS
Finishing touches for Milan Expo site ahead of May opening
POSTED 10 Mar 2015 . BY Tom Anstey
The six-month expo will be the second to be held in Milan and has been five years in the making since its November 2010 announcement
The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May.

The six-month expo will be the second to be held in Milan and has been five years in the making since its November 2010 announcement. Using the theme feeding the planet, energy for life, the 2015 Expo will bring together more than 140 countries designing pavilions that embrace technology, innovation, culture, traditions and creativity and how they relate to food and diet.

Masterplaned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavillion will range from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site will include a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium.

Each pavilion for each country has been worked on by different architectural teams. Some of the biggest and most interesting include:

• European Pavilion - BRC Imagination
• UAE - Foster + Partners
• China - Daniel Libeskind/Studio Link-Arc
• Italy - Nemesi & Partners
• US - Biber Architects
• UK - Wolfgang Buttress
• Azerbaijan - Simmetrico Network
• Slovenia - SoNo Arhitekti
• Israel - Knafo Klimor-Design
• Czech Republic - Chybik + Kristof
• Spain - b720
• Vietnam - Vo Trong Nghai
• Austria - team.breathe.austria
• Thailand - The Office of Bangkok Architects (OBA)
• Iran - Naqsh,E,Jahan-Pars (NJP)


In addition, architect Carlo Ratti has supervised Expo's Future Food District, with the aim to explain how the food chain will evolve by extensively implementing IT to food conservation, distribution, purchasing and consumption. Davide Rampello is supervising Pavilion Zero, which has been designed to introduce visitors to the site.

"We're working on the final touches and the flow of people," said Expo commissioner, Giuseppe Sala speaking at an ANSA forum. “We are 'selling' Milan in all its facets.

"Up to now, we've sold 8.5 million tickets with two months to go to the opening," he added.

"We're optimistic. We've sold one million tickets in the United States, 300,000 in Argentina and we've had a great response from the Far East, especially China".

The Expo kicks-off on 1 May and runs through to the end of October. The expo will also be the first place to offer a sneak peek at the upcoming World Expo Museum, which debuts in May 2016.
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NEWS
Finishing touches for Milan Expo site ahead of May opening
POSTED 10 Mar 2015 . BY Tom Anstey
The six-month expo will be the second to be held in Milan and has been five years in the making since its November 2010 announcement
The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May.

The six-month expo will be the second to be held in Milan and has been five years in the making since its November 2010 announcement. Using the theme feeding the planet, energy for life, the 2015 Expo will bring together more than 140 countries designing pavilions that embrace technology, innovation, culture, traditions and creativity and how they relate to food and diet.

Masterplaned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavillion will range from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site will include a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium.

Each pavilion for each country has been worked on by different architectural teams. Some of the biggest and most interesting include:

• European Pavilion - BRC Imagination
• UAE - Foster + Partners
• China - Daniel Libeskind/Studio Link-Arc
• Italy - Nemesi & Partners
• US - Biber Architects
• UK - Wolfgang Buttress
• Azerbaijan - Simmetrico Network
• Slovenia - SoNo Arhitekti
• Israel - Knafo Klimor-Design
• Czech Republic - Chybik + Kristof
• Spain - b720
• Vietnam - Vo Trong Nghai
• Austria - team.breathe.austria
• Thailand - The Office of Bangkok Architects (OBA)
• Iran - Naqsh,E,Jahan-Pars (NJP)


In addition, architect Carlo Ratti has supervised Expo's Future Food District, with the aim to explain how the food chain will evolve by extensively implementing IT to food conservation, distribution, purchasing and consumption. Davide Rampello is supervising Pavilion Zero, which has been designed to introduce visitors to the site.

"We're working on the final touches and the flow of people," said Expo commissioner, Giuseppe Sala speaking at an ANSA forum. “We are 'selling' Milan in all its facets.

"Up to now, we've sold 8.5 million tickets with two months to go to the opening," he added.

"We're optimistic. We've sold one million tickets in the United States, 300,000 in Argentina and we've had a great response from the Far East, especially China".

The Expo kicks-off on 1 May and runs through to the end of October. The expo will also be the first place to offer a sneak peek at the upcoming World Expo Museum, which debuts in May 2016.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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